Concept: Food processing company Hodema’s involvement: Conducted extensive field and desktop research Studied and reviewed the newest worldwide trends in food processing technologies and their adaptability for the Saudi Market Performed a comprehensive kingdom-wide study to identify key business opportunities within the food processing and food supply sectors Identified local and worldwide F&B suppliers Conducted interviews with key managers and industry experts Analyzed the local demand and gained insight into current and future trends in this segment Identified and reviewed new food processing techniques, equipment and processes by participating in several international industry fairs and exhibitions in Spain, Thailand, Brazil, Syria and Saudi Arabia Prepared a feasibility study for the establishment of a food processing company in Saudi Arabia

Concept: Sushi restaurant in Jeddah Hodema’s involvement Reviewed and evaluated the prospects for the development of a new Developed an original and innovative sushi bar concept in Jeddah Provided counseling and recommendations to the owner on the design, the architectural layout, the service and the human resources strategy Elaborated the business plan of the project

Concept: Food and Beverage cluster in Jeddah consisting of high-end office space, open air courtyards, panoramic elevators and a retail showroom Surface: 15,000 sqm Hodema’s involvement Undertook a thorough analysis of the local market Performed a SWOT review of the location and benchmarked competitors Developed an F&B mix based on 4 concepts: a modernized Lebanese cuisine franchise, an Italian specialty franchise, a newly created Saudi restaurant concept and a coffee shop Studied optimal layout options Elaborated the preliminary feasibility studies and concluded with optimal negotiation terms for all involved parties.

Coffee shop and tea lounge in Jeddah Hodema’s involvement Performed an overview of the coffee shop and tea lounge market in Hamra area Developed the concept for a coffee shop and tea lounge Elaborated the project’s preliminary feasibility study and financial projections Assisted in the project’s implementation phase

Concept: date confectionary retail Hodema’s involvement Performed a market study of the date and date confectionary retail market in KSA with a focus on Jeddah, Riyadh, Mecca and Medina Performed a general overview of the date and date palm in KSA in terms of history, usage, nutritional value, and production Described the date market supply in KSA with a focus on Jeddah, Riyadh, Mecca and Medinah Described the date confectionary retail market supply in KSA with a focus on Jeddah, Riyadh, Mecca and Medinah Analyzed the competition Identified the investment opportunities in the date confectionary retail segment in KSA

Concept: Traditional Saudi restaurant Hodema’s involvement Conducted market studies and analyzed the current F&B offering in Jeddah and throughout the Kingdom Developed and presented a concept for a flagship trendy and casual restaurant Provided ongoing strategic support on operational planning, budgeting, branding and communication

Concept: Hospitality and Food and Beverage hubs within Jeddah Historical District Joint endeavor by Hodema, international master planner UNESCO representatives and local specialists Surface: 7,500,000 sqm Hodema’s involvement: Performed a site mapping to identify premium potential plots for hospitality projects Presented recommendations for the development of several Food and Beverage clusters Identified over 70 buildings out of an inventory of 1500 constituting the historical center of the city Prepared and presented sketches, drawings and perspectives of the hotel properties Created the mix of hospitality and Food and Beverage concepts

Concept: Food and Beverage fund Hodema’s involvement: Studied the Food and Beverage markets in Riyadh, Jeddah and Dammam-Al Khobar in Saudi Arabia and looked for investment opportunities Elaborated detailed reports per city featuring all the F&B outlets, workforce, legislations related to opening a restaurant, and Hospitality Training centers available in Saudi Arabia Developed a concept for an F&B fund with a comprehensive description of its portfolio composition Elaborated the fund’s preliminary feasibility study and financial projections

Concept: Specialty restaurant Hodema’s involvement: Assessed the project’s the concept, architecture & interior design, branding and financial study Assessed the project’s location Reviewed the preliminary concept of a modernized version of a restaurant serving the traditional Ma’soub and Motabug Yemenite specialties

Concept: Food and Beverage cluster featuring seven floors of over 15,000 sqm of high-end office space, open air courtyards, panoramic elevators and additional retail showrooms Hodema’s involvement Undertook a thorough analysis of Jeddah market and performed a SWOT on the location Developed an Food and Beverage mix based on 4 concepts: a modernized Lebanese cuisine franchise, an Italian specialty franchise, a newly created Saudi restaurant concept and a coffee shop Bridged between the franchisors and investors Studied optimal layout options to allocate the optimal spaces of the project Elaborated the preliminary feasibility studies and concluded with optimal negotiation terms for all involved parties

Concept: Hair salon for kids consisting of a spa, retail corner and birthdays’ area Hodema’s involvement Performed an overview of the hair salons, day spas and birthday/celebration venues for tweens in KSA with a focus on Jeddah, Riyadh and Eastern Province Developed a concept for the American franchise “Sweet & Sassy” flagship outlet in KSA Elaborated a business plan and financial projections for the project Developed a strategic planning and geographical distribution of the brand in the kingdom

Concept: Oriental bakery and coffee shop Hodema’s involvement Performed a market study on the coffee shops segment in Jeddah Assessed the locations selected by the client Developed the concept of a state-of the art high-tech coffee shop targeting young Saudis entrepreneurs Elaborated a business plan and financial projections for the project Provided strategic support by brainstorming on the investment and general management approach, as well as the development, marketing, positioning and pricing options Defined the outlet’s operation development planning