Sweet & Sassy

Concept: Hair salon for kids consisting of a spa, retail corner and birthdays’ area Hodema’s involvement Performed an overview of the hair salons, day spas and birthday/celebration venues for tweens in KSA with a focus on Jeddah, Riyadh and Eastern Province Developed a concept for the American franchise “Sweet & Sassy” flagship outlet in KSA Elaborated a business plan and financial projections for the project Developed a strategic planning and geographical distribution of the brand in the kingdom