Concept: Rooftop lounge Hodema’s involvement Set up “La Mezcaleria” franchising department Developed the brand’s strategic expansion plan outside Dubai Performed a financial analysis of the projected franchising income based on a typical outlet performance Elaborated “La Mezcaleria” set of franchise and training manuals

Concept: Restaurant Hodema’s involvement Set up “White restaurant” franchising department Developed the brand’s strategic expansion plan outside Dubai Performed a financial analysis of the projected franchising income based on a typical outlet performance Elaborated “White restaurant” set of franchise and training manuals

Concept: rooftop pool terrace at Voco Hotel at Palm Jumeirah Hodema’s involvement: Reviewed the client’s initial concept Reviewed the project’s layouts Developed the concept for a rooftop pool terrace at The Pam Jumeirah in Dubai

Concept: Lebanese bakery Hodema’s involvement Assessed the project’s location Developed the concept for a flagship bakery outlet in Dubai Elaborated the project’s feasibility study Followed up on the architecture, interior and graphic designs Assisted in the menu engineering and the selection of the Chef Assisted in the selection of an IT/POS supplier

Concept: Self-storage company offering moving and storage solutions Hodema’s involvement Set up “The Box” franchising department Developed the brand’s strategic expansion plan and geographical distribution outside UAE Elaborated the financial analysis based on a typical performance

Concept: restaurant serving Levantine Emirati cuisine Hodema’s involvement Created Siraj’s franchising department Elaborated the brand’s set of franchise manuals Developed its strategic planning and geographical distribution outside UAE Presented the project’s financial projections for a flagship franchised outlet

Concept: Japanese ice cream and confectionary concept Hodema’s involvement Assessed the first two outlets Created the brand’s franchise manuals and brochure Set up the brand’s expansion plan inside and outside the UAE Hodema and assisted the team Elaborated the project’s financial study

Concept: Saudi café-restaurant offering mid-end Saudi Hijazi specialties in Dubai Hodema’s involvement: Analyzed the competition Developed the concept of a Saudi café-restaurant Elaborated the project’s feasibility study

Concept: restaurant offering Northern Indian cuisine with 8 outlets in UAE Hodema’s involvement Performed a general assessment on the eight outlets of “Kulcha King” across the UAE Provided a set of recommendations to enhance their operation Analyzed the brand’s quantitative and qualitative customer behavior in UAE Assisted in “Kulcha King”’s rebranding, interior revamping, and menu and business model creation

Concept: café, cooking classes and catering Hodema’s involvement Assessed “Culinary Boutique”’s operations Conducted a competition analysis Set up the brand’s franchising department Developed the brand’s strategic expansion plan inside and outside UAE Performed a financial analysis of a typical all-in-one concept Elaborated the brand’s franchise and training manuals

Concept: café-restaurant in Dubai District Design Hodema’s involvement Performed an overview of the Food and Beverage market in Dubai with a focus on café-restaurant concepts Assessed the project’s location Developed the concept for a flagship Food and Beverage project in Dubai Elaborated the project’s feasibility study

Concept: fast casual restaurant with three outlets in Dubai Hodema’s involvement Assessed “S’wich” Provided a set of recommendations to improve the operation Assisted the team in the set-up of S’wich franchise department Conducted a financial analysis for the franchise Developed the strategy for the brand’s expansion outside Dubai Elaborated the franchise manuals