Concept: Gourmet burger Hodema’s involvement Performed an overview of the burger joints market in  the KSA with a focus on Jeddah and Riyadh Elaborated a business plan and financial projections of a burger joint flagship outlet in Jeddah and Riyadh

Concept: Mediterranean and fish restaurant Hodema’s involvement Performed a market study of Jeddah’s Food & Beverage market with a focus on Italian restaurants Identified major suppliers of Italian food basic ingredients Identified, described and analyzed the major Italian restaurants in Jeddah Analyzed the competition in terms of concept and pricing Analyzed Jeddah area and the restaurant’s location Developed a concept for an Italian restaurant in Jeddah Marina Elaborated the flagship restaurant’s feasibility study

Concept: Bakery Hodema’s involvement Performed a market study on bakeries in KSA with a focus on Jeddah, Mecca, Riyadh and Medina Organized focus groups to identify the market perception of Wooden Bakery Provided recommendations for the expansion of Wooden Bakery in KSA

Concept: Food & Beverage retail investment company hodema’s involvement Performed an overview of the Food & Beverage retail market in Saudi Arabia Defined areas of interest and created an optimal investment mix Proposed several recommendations and solutions among which the acquisition and management of brands, the development of original concepts, the establishment of training academies, the identification of real estate opportunities and the development of a procurement management process Elaborated a preliminary feasibility study and financial projections for the project Assisted in the strategic development planning of the company Reviewed and updated the feasibility study and financial projections of the company Elaborated a summary facts presentation to investors Acted as owner representative for Al Mathaaq company, and Board representative on Al Mathaaq Board of directors

Concept: high-end fish and grill restaurant Hodema’s involvement Performed a market study of the fish restaurants in Jeddah and Riyadh Assessed the primary restaurant’s concept and financial study Developed a concept for a trendy grill fine dining restaurant with open kitchen Developed the final concept’s feasibility study

Concept: Food and Beverage outlet in Jeddah Hodema’s involvement Performed a market study on the Food and Beverage industry in Jeddah Created a concept for a Food and Beverage outlet Elaborated a feasibility study for the project

Concept: coffee shop and business center Hodema’s involvement Performed a market study of the coffee shops and business centers in Saudi Arabia Assessed the selected location Developed a concept for a coffee shop including a business center and meeting rooms Elaborated a feasibility and financial projections for the project Provided ongoing strategic support Provided technical assistance and operation support

Hodema’s involvement: Performed an overview of the Kingdom’s economic situation Presented KSA’s government initiatives Analyzed the tourism potential inside the country Identified educational initiatives and ongoing educational projects in KSA Studied the Food & Beverage market in the Kingdom’s main cities: Riyadh, Jeddah and Dammam-Al Khobar Performed a study on the country’s F&B suppliers and importers Elaborated detailed reports for each city featuring all the Food & Beverage outlets, workforce, F&B legislations and hospitality training centers available in the Kingdom

Concept: restaurant with two outlets in Dubai offering authentic falafel, foul, fatteh, chicken liver, ferri eggs, small sliders (falafel, sawdet djej, shawarma chicken, shawarma meat, beid ferri), as well as shawarma, in addition to producing their own kaak and bread Hodema’s involvement Performing a general assessment on “Falafel Al Zaeem” in Dubai Setting up “Falafel Al Zaeem” franchising department Developing the strategic expansion plan and geographical distribution of “Falafel Al Zaeem” inside and outside UAE Elaborating a financial analysis of the projected franchising income based on a typical outlet performance for “Falafel Al Zaeem” Elaborating “Falafel Al Zaeem” set of franchise and training manuals

Concept: Rooftop lounge Hodema’s involvement Set up “Iris” franchising department Developed the brand’s strategic expansion plan outside Dubai Performed a financial analysis of the projected franchising income based on a typical outlet performance Elaborated “Iris” set of franchise and training manuals

Concept: Emirati restaurant Hodema’s involvement Performed an overview of the F&B market in Dubai with a focus on Emirati cuisine Assessed the project’s location Developed a concept for the Emirati flagship F&B outlet in Dubai Elaborated a business plan and financial projections for the project Assisted in the architecture, interior and graphic design Assisted in the menu engineering and the selection of the Executive Chef Selected the tableware and smallware Assisted in the recruitment of the management team Elaborated the brand’s set of operating and training manuals

Concept: Day beach Hodema’s involvement Set up “White Beach” franchising department Developed the brand’s strategic expansion plan outside Dubai Performed a financial analysis of the projected franchising income based on a typical day beach performance Elaborated “White Beach” set of franchise and training manuals