Concept: Health and fitness club offering aerobic classes, personal training, sauna and steam rooms targeting 3,000 members Hodema’s involvement Performed an overview of the health and fitness market in Dubai, Abu Dhabi and Al Ain Developed the concept of a health and fitness club project in Abu Dhabi Elaborated the project’s business plan and financial projections Elaborated the brand’s strategic development and geographical planning in UAE Coordinated the architecture, interior and graphic designs Assisted in the recruitment of the management team

Concept: Lebanese restaurant in Dubai Hodema’s involvement Assessed the two outlets of Al Safadi located in Dubai Evaluated the concept components, the menu offering and the operational performance Developed the brand’s set of operating manuals

Concept: Modernized Lebanese restaurant Hodema’s involvement Performed a market study of the Food & Beverage industry in Dubai with a focus on Lebanese and Italian restaurants Reviewed the business plan and financial projections for the development of the Food & Beverage projects in Dubai

Concept: chicken restaurant concept Hodema’s involvement Reviewed the brand’s franchise offering proposal Acted as the brand’s exclusive representative for potential franchisees in Kuwait and Iraq Provided ongoing strategic support

Concept: Lebanese restaurant café Hodema’s involvement Performed an overview of the F&B market in Dubai with a focus on Lebanese café restaurants Developed a concept for the Lebanese café restaurant in Dubai Elaborated a business plan and financial projections for the project Assisted in the architecture, interior and graphic design Assisted in the menu engineering and the selection of the Executive Chef Selected the tableware and smallware Assisted in the recruitment of the management team Elaborated the outlet’s operating manuals (finance & control, sales & marketing, human resources, operations, Front of the House and Back of the House training manuals)

Concept: Restaurant and café Seating capacity: 260 Hodema’s involvement Performed a general assessment on the restaurant’s premises, concept, financials, strategic vision, communication, branding and marketing strategy. Provided recommendations for the improvement of the project’s operations Redefined the concept Elaborated a strategic development and geographical plan for the expansion of the brand

Concept: Restaurant club Seating capacity: 150 Hodema’s involvement Developed a set of operating manuals for the outlet (human resources, operations, finance & control, and sales & marketing manuals) Followed up on the elaboration of manuals outsourced to third parties (architecture and interior design, branding, IT and legal affairs)

Concept: Meat processing company; joint venture between a leading German sausage brand and a local distribution company in the UAE The project targets high-end hospitality and service establishments as well as high-end food retail across the UAE Hodema’s involvement Reviewed the preliminary market and feasibility studies and the project presentation for the establishment of a sausage and cold cut manufacturing based in the UAE Undertook a desk research and analyzed various industry related articles and expert reports, establishing direct contact with potential clients and decision makers Performed field research interviewing several managers of 5 star hotels in the UAE, and visiting several premises to assess the competitors’ operation Developed the project’s presentation to investors Submitted a report summarizing the findings and providing recommendations to the investor

Concept: The Authority manages Abu Dhabi’s tourism sector and promotes it internationally through a wide range of activities and major events hodema’s involvement: Provided the Authority with technical support in the development  of the legislation text regarding the classification of hotels, the file requirements and the attribution of hotel licenses for the Abu Dhabi Tourism Authority

Concept: Finance training at Rotana Burjuman in Dubai, attended by the group housekeepers, gathered from all the MENA region, as well as the corporate vice president housekeeping Hodema’s involvement: Conducted a seminar in finance for non-financial managers at the newly opened Rotana Burjuman