Concept: oriental coffee shop in Jeddah Hodema’s involvement: Assessed the operations of Deera Café in Jeddah Develop the brand’s set of operating manuals with the aim of franchising the brand

Concept: Japanese restaurant Seating capacity: 80 Hodema’s involvement Assessed the flagship outlet including the premises, operations, concept, communications, branding and marketing strategy, financials, and strategic vision Elaborated the brand’s set of operating manuals (operations, human resources, sales & marketing, finance & control) Assisted in the development of the brand’s IT, architecture, interior design, branding and corporate identity, and legal affairs manuals

Concept: Cookies and cupcakes bakery Seating capacity: 20 Hodema’s involvement Performed a full assessment on the bakery through several spot checks, mystery visits and team interviews Presented a series of recommendations in order to improve operations and develop the brand as a franchise in the Kingdom and the Gulf Developed the brand’s set of operating manuals Assisted Crunchez owner and chef in franchising his brand

Concept: Submarine sandwich chain Hodema’s involvement Assessed the Subway franchise company in Saudi Arabia Performed a market study of the fast-food industry in Saudi Arabia Performed a business valuation for the company in Saudi Arabia Provided strategic recommendations for improvement

Concept: Pan Asian restaurant Seating capacity: around 110 Hodema’s involvement Developed the restaurant’s concept Assisted in the creation of the outlet’s interior design and corporate identity Assisted in the selection of the Executive chef Elaborated the outlet’s menu

Concept: Mid to high-end boutique catering company Hodema’s involvement: Performed an overview of the catering market in KSA Eastern province with a focus on social catering Assessed the project’s location  Developed a concept for the catering company project in Al Khobar Elaborated a business plan and financial projections for the catering company project

Concept: Fish restaurant Hodema’s involvement Performed a market study of the Food & Beverage market in Jeddah and Riyadh with a focus on fish restaurants Developed a concept for a fish restaurant Elaborated the restaurant’s business plan and financial projections Elaborated the restaurant’s master financial feasibility study Followed up on the architecture, interior and graphic designs, and menu engineering Assisted the selection of the Executive chef Assisted in the recruitment of the management team

Concept: all-day breakfast restaurant in Jeddah Hodema’s involvement Developed a strategic planning for an “all-day breakfast” flagship venue in Jeddah Elaborated a business plan and financial projections for the flagship venue and central kitchen

Concept: mid to high-end catering company Hodema’s involvement Performed an overview of the catering companies in KSA Developed the concept for a mid to high-end catering company in KSA Elaborated the project’s feasibility study

Concept: Japanese restaurant Hodema’s involvement Performed an overview of the Food and Beverage market in Jeddah with a focus on 5-star restaurants Developed a strategic planning of “O by Okku” Elaborated the project’s feasibility study Assisted in the project’s implementation phase

Concept: high-end fusion restaurant Hodema’s involvement Performed a market study with a focus on high-end fusion restaurant in Riyadh Developed the concept for a high-end fusion restaurant in Riyadh Elaborated the project’s feasibility study Assisted in the project’s implementation phase

Concept: High-end steakhouse Hodema’s involvement Assessed the premises, the location, the concept, the branding, and the financials Provided the client with strategic and operational recommendations prior to undertaking any further steps regarding the outlet Elaborated the preliminary feasibility study, including investment breakdown, cash flow assumptions, breakeven point and payback considerations Assisted the client in every step, providing technical guidance, follow-up on suppliers and contractors, and recruitment consultation