Concept: Convenient store in Ain Mreisseh Hodema’s involvement Assessed “Urban Market” in Beirut Performed a flash market study of the Fast Moving Consumer Goods (FMCG) retail industry from Bir Hassan to Hamra Assessed the project’s location Elaborated a feasibility study for “Urban Market” project
Concept: a patent consisting of thermal insulation, sound absorption, fire resistance Hodema’s involvement Set up “Starta Co light weight concrete” franchising department Developed the strategic plan and geographical expansion of “Starta Co light weight concrete” outside Lebanon Elaborated the financial analysis of the projected franchising income based on a typical process performance
Concept: Pastry shop and tea house offering gourmet and innovative desserts, sandwiches, salads, and specialty coffee as well as cooking classes Hodema’s involvement Set up “Neo Gourmet” franchising department Developed the brand’s strategic expansion plan and geographical distribution inside and outside Lebanon Elaborated a financial analysis based on a typical outlet performance Elaborated “Neo Gourmet” set of franchise and training manuals
Concept: concept store selling high street women clothing, men clothing and sportswear Hodema’s involvement Performed a competition analysis of the high street women clothing retail, and men clothing retail in ABC Ashrafieh, and unisex sportswear in Downtown Identified the brands’ number and type of categories Analyzed the brands’ pricing and positioning
Concept: beauty salon and spa for men and women offering grooming services (nails, hair, make-up), facial treatments and massage, Turkish Hammam, a concept store selling designers’ items, and a coffee shop corner Hodema’s involvement Conducted a market study of the beauty salons and spa in Beirut Assessed the project’s location Developed the concept for a flagship beauty salon and spa project in Beirut Elaborated the project’s feasibility study
Concept: Catering company offering institutional catering services Hodema’s involvement Elaborated a financial feasibility for “Food & Design” social catering
Concept: online ready meal concept with a Central Production Unit in Metn area offering 15 to 20 daily platters using modified atmosphere packaging with no additives Hodema’s involvement Analyzed the competition Developed the concept for a Food retail project in Metn Elaborated the project’s financial projections
Concept: bakery offering fresh bread and “viennoiserie” in Beirut Hodema’s involvement Performed a market study of the French bakeries in Beirut Developed the concept for a “Boulangerie à la Française” outlet in Beirut Elaborated the project’s business plan and financial projections
Concept: high end traditional French pastry outlet offering sweets and savory products Hodema’s involvement Developed the concept for a Food and Beverage retail outlet in Beirut Elaborated the project’s business plan and financial projections
Concept: flagship Food and Beverage retail project serving gluten-free products Hodema’s involvement Assessed the project’s location Developed the concept for a flagship Food and Beverage retail outlet in Beirut serving gluten-free products Elaborated the project’s feasibility study
Concept: neighborhood grocery store Hodema’s involvement Assessed a location in Badaro spread over two floors with a total surface area of 500 sqm Developed the concept of a flagship neighborhood grocery Elaborated a financial feasibility for the project
