MEHL

Concept: all-day food & Beverage retail concept including a bakery with a retail corner Hodema’s involvement Analyzed the competition Elaborated the project’s business plan and financial projections

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Al Helbawi

Concept: chocolate and roaster shop Hodema’s involvement: Assessed their brand in Haret Hreik Supported in franchising the brand inside and outside Lebanon Set up its franchise department Elaborated “Al Helbawi” set of franchise manuals

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Food and Beverage retail project

Concept: flagship Food and Beverage retail outlet in Ashrafieh selling gluten-free products Hodema’s involvement Assessed the project’s location Developed the concept for a flagship Food and Beverage retail outlet in Beirut Elaborated the project’s business plan and financial projections

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Vitality Fitness

Concept: Fitness academy providing various professional certifications and education courses Hodema’s involvement Analyzed the competitors Elaborated the business and financial projections of the project

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T-square

Concept: pastry shop Hodema’s involvement: Conducted a general assessment on the outlet located in Sodeco area Proposed a franchise development plan Developed its franchise brochure Worked on the brand’s franchise commercial terms Provided guidelines for the development of the Head of Terms and franchise agreement

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Naturalia

Concept: retail outlet selling healthy and organic food products Hodema’s involvement Performed a general assessment on “Naturalia” in Zahle Provided a set of recommendations Elaborated the project’s feasibility study Monitored the implementation of the recommendations

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Bread Basket Square

Concept: healthy and organic bakery Hodema’s involvement Performed a general assessment on “Bread Basket Square” in Tripoli Provided a set of recommendations Elaborated the project’s feasibility study Monitored the implementation of the recommendations

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Noir E Blanc

Concept: chocolate shop in Tripoli Hodema’s involvement Performed a general assessment on “Noir E Blanc” in Tripoli Provided a set of recommendations Elaborated the project’s feasibility study Monitored the implementation of the recommendations

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European bakery

Concept: European bakery Hodema’s involvement Elaborated the financial feasibility study for a European bakery in Downtown Beirut which includes a pastry section, retail corner and dine-in area

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Rana Salam Design Shop

Concept: Retail outlet selling products ranging from home and kitchen wear, to posters, wallpaper and accessories Hodema’s involvement Assessed “Rana Salam Design Shop” Developed a concept for the retail outlet in Beirut Elaborated a business plan and financial projections for the project

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Corso

Concept: coffee brand Hodema’s involvement: Assessed the concept, communication, branding & marketing, and strategic vision of a coffee brand Conducted a market analysis of the HORECA coffee industry including competitors’ benchmarks Elaborated a financial study for the project’s viability

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Muse Chocolate

Concept: high-end chocolate shop in Beirut Hodema’s involvement: Assessed “Muse” Assisted in the brand’s franchise department set-up Elaborated the franchise brochure Developed the brand’s strategic expansion plan in the GCC Presented a financial analysis of a typical store performance

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