Concept: healthy and organic food store Hodema’s involvement Set up “La Vie Claire” franchising department Developed the brand’s strategic plan and geographical expansion in KSA and Lebanon Elaborated the financial analysis of the projected franchising income based on a typical outlet performance

Concept: Pastry and catering company Hodema’s involvement: Reviewed the franchise offering proposal of the pastry and catering company Assessed its central kitchen, flagship outlet and four franchised points of sales in Lebanon including the outlets’ premises, operations, concept, communication, branding & marketing strategy and financials Provided recommendations for improvement Provided ongoing assistance to the owner with regards to operations and management of human resources Helped in the recruitment of the management team Performed a market study of the catering companies and European coffee and pastry shops in UAE with a focus on Dubai and Abu Dhabi Elaborated a feasibility study for “Fleuron” in Abu Dhabi

Concept: high-end catering company Hodema’s involvement Created “Nicolas Audi Catering” franchising department Elaborated the strategic development plan and geographical expansion outside Lebanon Performed a financial analysis based on a typical catering company performance Elaborated “Nicolas Audi Catering” set of operating manuals

Concept: coffee house in Verdun Hodema’s involvement: Reviewed the concept of “Maison Samira Maatouk” Elaborated the brand’s set of franchise manuals

Concept: fashion accessories retail brand in Ashrafieh Hodema’s involvement: Assessed the premises and operations of “La Rose de Sim” Elaborated a strategy for the brand’s expansion plan in Lebanon and the Middle-East

Concept: pastry and creamery shop Hodema’s involvement: Assessed “Secrets” three outlets and central kitchen Set up the brand’s expansion plan inside and outside Lebanon Elaborated the brand’s set of operating manuals

Concept: chocolate and pastry shop in Tripoli Hodema’s involvement: Assessed the premises and operations of Orchidée Provided a set of recommendations Elaborated the brand’s set of operating manuals

Concept: Le Bristol hotel catering services Hodema’s involvement Developed the concept of “Le Bristol Chez Vous” Elaborated the project’s business plan and financial projections

Concept: Retail outlet Hodema’s involvement: Assisted “Izzat Daouk & Sons” in the creation process of “Hair Lounge”, a sub-brand developed exclusively for commercial centers inside and outside Lebanon Assessed “Izzat Daouk & Sons” outlets in Hamra and Corniche El Mazraa Provided recommendations prior to developing the brand’s concept

Concept: pastry and confectionary catering kitchen Hodema’s involvement Analyzed the competition in the pastry industry Developed the concept for a pastry and confectionary catering kitchen Elaborated the project’s feasibility study Coordinated the project’s architecture, interior, graphic and kitchen designs

Concept: bakery, catering and restaurant Hodema’s involvement Performed a general assessment on the operations and concept’s components including the bakery, the catering and the restaurant Provided a set of recommendations to improve the operations

Concept: Cookies and chocolate store hodema’s involvement Assisted with the legal and commercial terms for franchisee Developed the franchise brochure