Chamsine factory

Concept: factory producing Arabic and Western bread, kaak, pastries and cookies Hodema’s involvement: Elaborated “Chamsine” factory set of operating manuals Followed-up on manuals outsourced to third parties

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Chamsine Express

Concept: Lebanese bakery selling Arabic and Western bread, kaak, pastries and cookies in Bahrain Hodema’s involvement Reviewed “Chamsine Express” concept Elaborated the brand’s set of operating manuals Assisted in the creation of manuals outsourced to third parties

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Munch

Concept: Fast casual international restaurant Hodema’s involvement Assessed the flagship outlet and operation Assessed the restaurant’s concept and branding Elaborated the brand’s set of operating manuals (operations, human resources, finance & control, sales & marketing) Assisted in the development of the architecture, interior design, branding and corporate identity, IT and legal affairs manuals

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Danish Bakery

Concept: Bakery and catering in Kuwait Hodema’s involvement Reviewed and assessed the bakery and catering services in Kuwait Elaborated recommendations to improve the operations and allow the development of other outlets inside and outside Kuwait Created the bakery’s franchise department Developed the brand’s set of operating manuals Assisted in the implementation of manuals outsourced to third parties

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Medical and Wellness spa

Concept: Medical center and luxury wellness spa located on the Dead Sea in Amman, based on the preventive medicine approach and minimally invasive procedures and encompassing outdoor recreation facilities, residential units, hotel rooms and suites Surface: 240,000 sqm Hodema’s involvement Defined an international competitive set of 20 medical spas, based on several institutions and media actors Visited locations in the U.S., France, Switzerland and Czech Republic Developed the concept of a medical center emphasizing on dermatology, and a luxury wellness spa of a Levantine-Oriental theme Elaborated the project’s feasibility study

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