Neo Gourmet

Concept: Pastry shop and tea house offering gourmet and innovative desserts, sandwiches, salads, and specialty coffee as well as cooking classes Hodema’s involvement Set up “Neo Gourmet” franchising department Developed the brand’s strategic expansion plan and geographical distribution inside and outside Lebanon Elaborated a financial analysis based on a typical outlet performance Elaborated “Neo Gourmet” set of franchise and training manuals