Concept: concept store at Le Mall Dbayeh offering salads, savory and sweet sandwiches using “La Laiterie du Couvent de Taanayel” dairy products as well as a retail corner selling mouneh items Hodema’s involvement: Assisted in the menu brainstorming sessions Suggested a preliminary recipe proposal Developed preliminary ingredients checklists Assisted in the food menu development
Concept: Fine-dining Japanese restaurant Hodema’s involvement Assessed “Mayha” including premises, operations, concept, communication, branding, and marketing strategy, financial performances and strategic vision Set up “Mayha” franchising department Developed the brand’s strategic expansion plan and geographical distribution outside Lebanon Elaborated the financial analysis based on a typical outlet performance for “Mayha” Elaborated “Mayha” set of franchise manuals Elaborated “Mayha” Front of the House (FOH) and Back of the House (BOH) training manuals
Concept: restaurant serving Levantine fusion cuisine with farm to table ingredients in Dora Hodema’s involvement: Evaluated “Ohannes” franchisability Set up “Ohannes” franchising department Developed the brand’s strategic plan and geographical expansion inside and outside Lebanon Elaborated the project’s financial analysis of the projected income Elaborated “Ohannes” set of franchise and training manuals
Concept: co-working space and coffee shop offering coffee and cold sandwiches Hodema’s involvement Analyzed the competition Developed the concept for Monty Café” outlet in Beirut Elaborated a feasibility study for the project Assisting in the project’s implementation phase
Concept: all-day Food and Beverage concept offering Oriental sweets, pastries, bakery items, chocolate, and ice cream, in addition to daily platters, with 11 branches located in Tripoli, Akkar, Antelias, Beirut, Chtaura, Hadath, Jbeil, Jnah, Jounieh, Kousba and Sin El Fil, in addition to Beirut Airport duty-free Hodema’s involvement: Set up “Hallab 1881” expansion strategy Developed the brand’s strategic plan and geographical expansion outside Lebanon Elaborated the project’s financial analysis of the projected income Elaborated “Hallab 1881” set of franchise and training manuals Performed a mystery shopper site visit to “Hallab 1881” outlet in Sin El Fil
Concept: Keto bakery in Sodeco Hodema’s involvement: Evaluated “The Keto Foods” franchisibility Set up “The Keto Foods” franchising department Developed the brand’s strategic plan and geographical expansion outside Lebanon Elaborated the project’s financial analysis of the projected income Elaborated “The Keto Foods” set of franchise and training manuals
Concept: Lebanese restaurant in Ehden Hodema’s involvement: Evaluated “Al-Ferdaws” franchisibility in Ehden Set up “Al-Ferdaws” franchising department Developed the brand’s strategic plan and geographical expansion outside Lebanon Elaborated the project’s financial analysis of the projected income Elaborated “Al-Ferdaws” set of franchise and training manuals
Concept: Burger joint in Badaro Hodema’s involvement: Created the brand’s franchising department Elaborated the brand’s strategic development and geographical planning outside Lebanon Elaborated the financial analysis of the projected franchising income based on a typical outlet performance Elaborated “La Burgeria” set of franchise and training manuals
Concept: Lebanese seafood café Hodema’s involvement Elaborated the set of franchise manuals (human resources, operations, finance & control, and sales & marketing manuals) Elaborated the brand’s training manuals for the front of house and the back of house operations
Concept: Gourmet burger joint Hodema’s involvement Assessed “Skirt” including premises, operations, concept, communication, branding, and marketing strategy, financial performances and strategic vision Set up “Skirt” franchising department Developed the brand’s strategic expansion plan and geographical distribution outside Lebanon Elaborated the financial analysis based on a typical outlet performance for “Skirt” Elaborated “Skirt” set of franchise manuals Elaborated “Skirt” Front of the House (FOH) and Back of the House (BOH) training manuals
Concept: healthy Food and Beverage concept offering salads, sandwiches and juices Hodema’s involvement Assessed “Yobo” in Verdun Set up “Yobo” franchising department Developed the strategic expansion plan and geographical distribution of “Yobo” outside Lebanon Performed a financial analysis of the projected franchising income based on a typical outlet performance for “Yobo” Elaborated “Yobo” set of franchise and training manuals
