Concept: Lebanese restaurant Hodema’s involvement Acted as the exclusive representative of Ahwak with a specific franchisee in London and Oman

Concept: Modernized Lebanese restaurant hodema’s involvement Performed a market study of the Food & Beverage industry in Kurdistan with a focus on Lebanese restaurants and coffee shops in Kurdistan Analyzed the Food & Beverage areas in Erbil and Sulaimaniyeh Analyzed the Iraqi-born Food & Beverage brands Identified Food & Beverage investment opportunities in Kurdistan

Concept: Lebanese restaurant Hodema’s involvement Performed a market study in Baghdad Erbil for the implementation of a Lebanese restaurant concept Developed a business plan with financial projections in both cities for the implementation of the project

Concept: Lebanese Food & Beverage flagship outlet hodema’s involvement Performed an overview of the Food & Beverage market in Erbil, Basra and Najaf Developed a concept for a Food & Beverage outlet Elaborated the flagship restaurant’s business plan and financial projections Assisted in the selection of Food & Beverage brands Supported in acquiring the brands’ franchise Provided ongoing support

Concept: contemporary Japanese fusion cuisine restaurant Hodema’s involvement Set up the brand’s franchising department Elaborated the operating manuals of Maki

Concept: restaurant café Hodema’s involvement Performed a market study in Erbil for the implementation of a restaurant café concept Developed a business plan with financial projections for the implementation of a typical concept

Concept: Lebanese restaurant offering daily platters Hodema’s involvement Acted as the exclusive representative for “La Tabkha” with potential franchisees in Iraq

Concept: Lebanese restaurant Seating capacity: 160 hodema’s involvement Developed a concept for a Lebanese restaurant in Tehran Elaborated the restaurant’s business plan and financial projections Advised on the outlet’s corporate identity and menu Followed up on the architecture, interior and graphic designs, and menu engineering Assisted in the selection of the Executive chef Assisted in the recruitment of the management team

Concept: all-day restaurant and bakery café in Amman Hodema’s involvement: Set up “Crumz” franchising department Developed the brand’s set of operating manuals Provided ongoing technical support Conducted onsite job training Established Crumz strategic expansion plan in the region

Concept: Food & Beverage outlets Hodema’s involvement Performed a market study of the Food & Beverage industry in Erbil and Baghdad with a focus on ice cream, pizza and burger joints Elaborated a business plan and financial projections for the development of a Food & Beverage concept in Erbil and Baghdad

Concept: restaurant and lounge serving modernized Khaleeji cuisine hodema’s involvement Performed an assessment on the restaurant’s premises, concept, communication, branding and marketing strategy, financial performances, strategic vision and legal structure Created “Baythan” franchising department Elaborated a strategic development and geographical planning Developed a financial analysis of the projected franchising income based on a typical outlet performance Developed a set of franchise manuals for the restaurant (human resources, operation, finance and control, sales and marketing manuals) Followed up on the elaboration of other manuals outsourced to third parties (architecture and interior design, branding and corporate identity, IT manuals

Concept: Fish restaurant in Djibouti Hodema’s involvement Assessed the outlet’s operations Presented various recommendations for improvement Developed the brand’s set of operating manuals Assisted in the elaboration of the branding and architecture manuals