Concept: cake shop and eatery in Amman Hodema’s involvement Assessed the brand’s flagship outlet Created “Hala’s Treats” franchising department Developed its strategic and geographical planning outside Amman Elaborated a financial analysis of the projected franchising

Concept: Specialty tea and coffeehouse Hodema’s involvement Performed a market study of the coffee shops in London Analyzed the supply and demand of the coffee shops in London Conducted a competition analysis of the selected coffee shops in terms of pricing, positioning and menu analysis

Concept: restaurant offering Kuwaiti cuisine Hodema’s involvement Performed an assessment on “Khaneen” restaurant’s premises and operations in Kuwait Elaborated the brand’s set of operating manuals

Concept: factory producing Arabic and Western bread, kaak, pastries and cookies Hodema’s involvement: Elaborated “Chamsine” factory set of operating manuals Followed-up on manuals outsourced to third parties

Concept: Lebanese bakery selling Arabic and Western bread, kaak, pastries and cookies in Bahrain Hodema’s involvement Reviewed “Chamsine Express” concept Elaborated the brand’s set of operating manuals Assisted in the creation of manuals outsourced to third parties

Concept: family-owned conglomerate diversified into various business divisions, including Investments, Real Estate, Hospitality, Oil Services, Information Technology (IT), Logistics and Construction and Education Hodema’s involvement Assisted in the strategic developed planning of the company’s Food and Beverage division Elaborated the product mix of the company’s Food and Beverage division Elaborated the company’s Food and Beverage division development strategy Developed the projects’ phasing Elaborated the company’s Food and Beverage division company profile Elaborated the business plan and financial projections for the company’s Food and Beverage division

Concept: Oriental healthy eatery Hodema’s involvement Performed an overview of the low to mid end healthy Food and Beverage market in Seattle Developed the concept for a low to mid end healthy eatery Elaborated the project’s business plan and financial projections Elaborated the outlet’s interior design Elaborated the outlet’s corporate identity Elaborated the outlet’s menu Elaborated the brand’s set of operating manuals

Concept: Lebanese restaurant Hodema’s involvement Acted as the exclusive representative of Abd El Wahab with a specific franchisee in London and Oman

Concept: Lebanese restaurant Hodema’s involvement Acted as the exclusive representative of Ahwak with a specific franchisee in London and Oman

Concept: Modernized Lebanese restaurant hodema’s involvement Performed a market study of the Food & Beverage industry in Kurdistan with a focus on Lebanese restaurants and coffee shops in Kurdistan Analyzed the Food & Beverage areas in Erbil and Sulaimaniyeh Analyzed the Iraqi-born Food & Beverage brands Identified Food & Beverage investment opportunities in Kurdistan

Concept: Lebanese restaurant Hodema’s involvement Performed a market study in Baghdad Erbil for the implementation of a Lebanese restaurant concept Developed a business plan with financial projections in both cities for the implementation of the project

Concept: Food & Beverage cluster including 3 outlets Hodema’s involvement Assessed the location Performed a market study of the Food & Beverage market in Doha with a focus on Italian trattoria, international restaurants, and shisha lounges Developed a concept for three Food & Beverage outlets Elaborated a business plan and financial projections for each concept Provided ongoing strategic support Followed up on the architecture, interior design, brand building and menu engineering Assisted in the selection of the Executive chef, pastry chef, and operation manager