Lebanese Food & Beverage project

Concept: Lebanese Food & Beverage flagship outlet hodema’s involvement Performed an overview of the Food & Beverage market in Erbil, Basra and Najaf Developed a concept for a Food & Beverage outlet Elaborated the flagship restaurant’s business plan and financial projections Assisted in the selection of Food & Beverage brands Supported in acquiring the brands’ franchise Provided ongoing support

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Flamingo

Concept: Food & Beverage cluster in Kuwait including 20 restaurants and coffee shops over a 5.000 sqm plot of land Hodema’s involvement: Studied the “restaurants clusters” market in Kuwait Developed in collaboration with the architects the project’s master plan Proposed the tenant mix

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Munch

Concept: Fast casual international restaurant Hodema’s involvement Assessed the flagship outlet and operation Assessed the restaurant’s concept and branding Elaborated the brand’s set of operating manuals (operations, human resources, finance & control, sales & marketing) Assisted in the development of the architecture, interior design, branding and corporate identity, IT and legal affairs manuals

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Food & Beverage cluster

Concept: Food & Beverage cluster including 4 outlets Hodema’s involvement Performed a market study of the Food & Beverage industry in Kuwait with a focus on Food & Beverage clusters Assessed the location Assessed the preliminary concept and financial projections Assessed the proposed Food & Beverage brands with regards to their implementation on the Kuwaiti market Developed a concept for the Food & Beverage cluster Elaborated a business plan and financial projections for the project

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Casper & Gambini’s

Concept: restaurant café Hodema’s involvement Performed a market study in Erbil for the implementation of a restaurant café concept Developed a business plan with financial projections for the implementation of a typical concept

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La Tabkha

Concept: Lebanese restaurant offering daily platters Hodema’s involvement Acted as the exclusive representative for “La Tabkha” with potential franchisees in Iraq

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Crumz

Concept: all-day restaurant and bakery café in Amman Hodema’s involvement: Set up “Crumz” franchising department Developed the brand’s set of operating manuals Provided ongoing technical support Conducted onsite job training Established Crumz strategic expansion plan in the region

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Flagship Lebanese restaurant

Concept: Lebanese restaurant Seating capacity: 160 hodema’s involvement Developed a concept for a Lebanese restaurant in Tehran Elaborated the restaurant’s business plan and financial projections Advised on the outlet’s corporate identity and menu Followed up on the architecture, interior and graphic designs, and menu engineering Assisted in the selection of the Executive chef Assisted in the recruitment of the management team

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Ice cream, pizza and burger joints

Concept: Food & Beverage outlets Hodema’s involvement Performed a market study of the Food & Beverage industry in Erbil and Baghdad with a focus on ice cream, pizza and burger joints Elaborated a business plan and financial projections for the development of a Food & Beverage concept in Erbil and Baghdad

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Food and Beverage cluster

Concept: Food and Beverage cluster Hodema’s involvement Performed a market study on the Food and Beverage clusters in Muscat Created a concept for a Food and Beverage cluster Developed a business plan and financial projections for the project

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Baythan

Concept: restaurant and lounge serving modernized Khaleeji cuisine hodema’s involvement Performed an assessment on the restaurant’s premises, concept, communication, branding and marketing strategy, financial performances, strategic vision and legal structure Created “Baythan” franchising department Elaborated a strategic development and geographical planning Developed a financial analysis of the projected franchising income based on a typical outlet performance Developed a set of franchise manuals for the restaurant (human resources, operation, finance and control, sales and marketing manuals) Followed up on the elaboration of other manuals outsourced to third parties (architecture and interior design, branding and corporate identity, IT manuals

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Mixed-use project

Concept: Mixed-use project consisting of a hotel, 3 Food and Beverage outlets, various entertaining facilities, a commercial center, a school and a residential area Surface: 140,000 sqm Hodema’s involvement Developed a concept for the mixed-use project Studied the viability of the project on a long term basis

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