Concept: Bakery and catering in Kuwait Hodema’s involvement Reviewed and assessed the bakery and catering services in Kuwait Elaborated recommendations to improve the operations and allow the development of other outlets inside and outside Kuwait Created the bakery’s franchise department Developed the brand’s set of operating manuals Assisted in the implementation of manuals outsourced to third parties

Concept: Boutique hotel in Aleppo consisting of 42 rooms Hodema’s involvement Assisted in the pre-opening and opening of a boutique hotel in Aleppo. Conducted and delivered 7 on-site training sessions Elaborated the operating manuals for the hotel’s operations’ departments, including sequence of service and internal rules and regulations

Concept: Furnished serviced apartments Number of units: 800 to 1000 Hodema’s involvement Reviewed the project’s architectural drawings, financials and initial concept Elaborated the service manuals Set up the Human Resources department Provided the owners with strategic support until the opening of the project

Concept: Charm hotel chain hodema’s involvement Performed an overview of Damascus and Old Damascus hotel market supply and demand with a focus on charm hotels Performed a hotel inventory in Damascus and Old Damascus through field visits, data mining and interviews with hospitality key people Studied the hotels market performance and developed a competitive analysis Analyzed the trend of charm hotels in Syria prior to providing recommendations for investing in a charm hotel project in Old Damascus

Concept: Hotel complex in Lattakia Hodema’s involvement Performed a comprehensive study of the hotel market on the Syrian coast, Developed the concept for a hotel complex in Lattakia Elaborated the project’s feasibility study Presented the results of the study during a Board meeting with the developers of the project in Moscow

Concept: Charm in a traditional house hodema’s involvement: Performed an overview of the charm hotel market in Damascus with a focus on old Damascus Assessed the house and provided recommendations to adapt it in a hotel Developed a concept for the implementation of a charm hotel in the location Elaborated the hotel’s preliminary feasibility study and financial projections

Concept: Medical center and luxury wellness spa located on the Dead Sea in Amman, based on the preventive medicine approach and minimally invasive procedures and encompassing outdoor recreation facilities, residential units, hotel rooms and suites Surface: 240,000 sqm Hodema’s involvement Defined an international competitive set of 20 medical spas, based on several institutions and media actors Visited locations in the U.S., France, Switzerland and Czech Republic Developed the concept of a medical center emphasizing on dermatology, and a luxury wellness spa of a Levantine-Oriental theme Elaborated the project’s feasibility study