Concept: traditional bakery in Batroun Hodema’s involvement: Set up “Furn Merchak” expansion strategy Developed the strategic plan and geographical expansion of “Furn Merchak” outside Lebanon Elaborated the financial analysis of the projected income based on “Furn Merchak” expansion plan Elaborated a feasibility study for “Furn Merchak” outlet in Gemmayzeh Created “Furn Merchak” set of franchise and training manuals

Concept: sports restaurant and café with currently three outlets in Lebanon located in Dekwaneh, Kaslik and Rayfoun offering international cuisine with shisha Hodema’s involvement: Set up “Pro’s Café” expansion strategy Developed the strategic plan and geographical expansion of “Pro’s Café” outside Lebanon Elaborated the financial analysis of the projected income based on “Pro’s Café” expansion plan

Concept: retail store selling home furniture and accessories Hodema’s involvement: Setting up “Boutique du Monde” expansion strategy Developing the strategic plan and geographical expansion of “Boutique du Monde” outside Lebanon Elaborating the financial analysis of the projected income based on “Boutique du Monde” expansion plan Elaborating “Boutique du Monde” set of franchise and training manuals

Concept: neighborhood gym in Mar Mikhael Hodema’s involvement: Set up “Athletes Anonymous” expansion strategy Developed the brand’s strategic plan and geographical expansion outside Lebanon Elaborated the financial analysis of the projected income based on “Athletes Anonymous” expansion plan Elaborated “Athletes Anonymous” set of franchise manuals

Concept: mixed-use project in Mar Mikhael consisting of 7 rooms, a restaurant and a bar Hodema’s involvement: Reviewed “Kintsugi” mixed-use project’s financials Prepared the investor’s file

Concept: 300 year old Lebanese house in Kfour consisting of 7 rooms and a swimming pool Hodema’s involvement: Performed a market study of the guesthouse projects in Lebanon Developed the concept for the guesthouse project in Kfour Elaborated the project’s feasibility study Coordinating with branding agency on the corporate identity Assisting in the selection of the consultant chef and in the recruitment of the management team Assisting in the Food and Beverage menu engineering Assisting in the selection of the hospitality suppliers Setting up the operation

Concept: luxurious fashion brand by fashion designer Elie Saab, selling Haute Couture, ready-to-wear, ready-to-wear bridal, licensed products (shoes, bags, perfumes, belts, scarves, kids wear, and Elie Saab Maison: rugs, furniture, tiles, tableware), with currently 5 boutiques in Beirut, Paris, Dubai, London and New York Hodema’s involvement: Elaborated “Elie Saab” boutique set of franchise manuals Elaborated “Elie Saab” boutique Front of the House (FOH) and Back of the House (BOH) training manuals

Concept: steakhouse restaurant in Hamra Hodema’s involvement: Developed the concept for “Goodman” outlet in Hamra Elaborated the project’s feasibility study Assisted the client in the implementation phase

Concept: flagship Food and Beverage project in Greater Beirut Hodema’s involvement: Developed the concept for a flagship Food and Beverage outlet in Greater Beirut Elaborated the project’s feasibility study Assisting the client in the implementation phase

Concept: deep fried chicken concept in Mar Mikhael Hodema’s involvement: Set up “Hot Chicks” franchising department Developed the strategic plan and geographical expansion of “Hot Chicks” outside Lebanon Elaborated the financial analysis of the projected franchising income Elaborated “Hot Chicks” set of franchise and training manuals

Concept: Lebanese restaurant in Aannaya Hodema’s involvement: Set up “Ayloul” expansion strategy Developed the strategic plan and geographical expansion of “Ayloul” inside and outside Lebanon Elaborated the financial analysis of the projected income based on “Ayloul” expansion plan Elaborated “Ayloul” set of franchise and training manuals Performed a market study of the Food and Beverage industry in Riyadh with a focus on Lebanese cuisine

Concept: concept store at Le Mall Dbayeh offering salads, savory and sweet sandwiches using “La Laiterie du Couvent de Taanayel” dairy products as well as a retail corner selling mouneh items Hodema’s involvement: Assisted in the menu brainstorming sessions Suggested a preliminary recipe proposal Developed preliminary ingredients checklists Assisted in the food menu development