Concept: luxurious fashion brand that was established since 1997 by fashion designer Zuhair Mourad with currently two boutiques in Beirut and Dubai, a showroom in Paris producing 4 collections per year that are sold as wholesale at retail prices in multi-stores, and a showroom in Sin El Fil for haute couture Hodema’s involvement: Set up “Zuhair Murad” boutique expansion strategy Developed the brand’s strategic plan and geographical expansion outside Lebanon Elaborated a financial analysis based on “Zuhair Murad” boutique expansion plan Elaborated “Zuhair Murad” boutique set of franchise manuals Elaborated “Zuhair Murad” boutique Front of the House (FOH) and Back of the House (BOH) training manuals

Concept: a café in Badaro Hodema’s involvement: Assessed the project’s location Developed the concept for “Néo Beirut” Food and Beverage outlet in Beirut Elaborated the project’s feasibility study Assisted in the project’s implementation phase

Concept: a catering company Hodema’s involvement: Set up “Socrate” expansion strategy Developed the brand’s strategic plan and geographical expansion outside Lebanon Elaborated a financial analysis based on “Socrate” expansion plan Elaborated “Socrate” set of franchise and training manuals

Concept: a farm located in Baalbek consisting of an automated slaughterhouse, a factory producing dairy products, a vegetable farm, a central kitchen, and 4 restaurants offering Lebanese cuisine and shisha including a butchery, a snack, and a retail area Hodema involvement Created “Lakkis Farm” franchising department Developed the band’s strategic expansion and geographical planning outside Lebanon Conducted a financial analysis based on a typical outlet performance Elaborated “Lakkis Farm” set of franchise and training manuals

Concept: a mixed-use project in Jounieh spread over a plot of land with a Built- Up area of 1,000 sqm consisting of Chez Zakhia restaurant, “Gradient” roof top bar, “Tiki Bar” serving international cuisine, a beach club, 8 chalets for rent, a kitchen, a snack, a swimming pool with beach access, as well as recreational activities Hodema’s involvement Performed a general assessment on “Lagon Ski Club” in Jounieh Provided a set of recommendations for improvement

Concept: event venue on a plot of land spread over 18,000 sqm in Jbeil with existing ruins and a direct access to a rocky beach Hodema’s involvement Conducted a flash market study of the event venues in Lebanon Elaborated a feasibility study for the project

Concept: neighborhood coffee shop in Badaro Hodema’s involvement Set up “Concierge” expansion strategy Developed the brand’s strategic development and geographical outside Lebanon Elaborated a financial analysis based on “Concierge” expansion plan Elaborated “Concierge” set of franchise and training manuals Performed a general assessment on “Concierge” in Badaro Provided a set of recommendations for the brand’s expansion

Concept: Pilates studio using reformer beds and unique methods with currently two studios in Ashrafieh, one in Naccache and one in Adma Hodema’s involvement Set up “Posto Nové” expansion strategy Developed the brand’s strategic development and geographical outside Lebanon Elaborated a financial analysis based on “Posto Nové” expansion plan

Concept: Lebanese café Hodema’s involvement Setting up “Le Canoë” franchising department Developing the strategic expansion plan and geographical distribution of “Le Canoë” outside Lebanon Performing a financial analysis based on a typical outlet performance Elaborating “Le Canoë” set of franchise and training manuals

Concept: guesthouse spread over a plot of land of 45,000 sqm in Bsous Hodema’s involvement: Assessed the property in terms of premises and facilities programming Analyzed the competition Developed the concept for the guesthouse project in Bsous Elaborated the project’s feasibility study

Concept: Peruvian restaurant Hodema’s involvement Set up “Sapa” expansion strategy Developed the strategic expansion plan and geographical distribution of “Sapa” outside Lebanon Performed a financial analysis of the projected income based on “Sapa” expansion plan Elaborated “Sapa” set of franchise and training manuals

Concept: Lebanese café Hodema’s involvement Set up “Machrou3 Café” expansion strategy Developed the strategic expansion plan and geographical distribution of “Machrou3 Café” outside Lebanon Performed a financial analysis of the projected income based on “Machrou3 Café” expansion plan Elaborated “Machrou3 Café” set of franchise and training manuals