Concept: Pastry shop and catering Hodema’s involvement Set up “Noura” franchising department Elaborated a strategic expansion strategy and geographical distribution for “Noura” outside Lebanon Elaborated “Noura” set of franchise and training manuals Performed a market study of the pastry and chocolate retail and coffee shops with pastry/bakery/chocolate offering in Cairo, Dubai, Riyadh, Paris and London Developed the concept for “Noura” flagship Food and Beverage outlet

Concept: Gourmet food retail delicatessen Hodema’s involvement Set up “Maison M” expansion strategy Developed the brand’s strategic plan and geographical distribution outside Lebanon Elaborated a financial analysis based on “Maison M” expansion plan Elaborated “Maison M” set of operating manuals Elaborated “Maison M” Front of the House (FOH) and Back of the House (BOH) training manuals

Concept: guesthouse consisting of two apartments decorated by 10 renowned designers Hodema’s involvement Developed the concept for “Beit Tamanna” guesthouse in Gemmayzeh Elaborated the feasibility study for the guesthouse Assisting in the project’s implementation phase

Concept: artisanal ice cream shop Hodema’s involvement Set up “Booza” expansion strategy Developed the brand’s strategic plan and geographical distribution inside and outside Lebanon Elaborated a financial analysis of the projected income based on “Booza” expansion plan Elaborated “Booza” set of franchise and training manuals

Concept: American diner Hodema’s involvement Set up “Divvy” franchising department Developed the brand’s strategic plan and geographical distribution outside Lebanon Elaborated a financial analysis Elaborated “Divvy” set of franchise manuals Elaborated “Divvy” Front of the House (FOH) and Back of the House (BOH) training manuals

Concept: artisanal sourdough bakery in Mar Mikhael Hodema’s involvement Set up “Tusk” franchising department Developed the brand’s strategic plan and geographical distribution outside Lebanon Elaborated a financial analysis Elaborated “Tusk” set of franchise manuals Elaborated “Tusk” Front of the House (FOH) and Back of the House (BOH) training manuals

Concept: coffee shop Hodema’s involvement Developed the concept for a flagship coffee shop outlet in Beirut Elaborated the projects’ feasibility study Assisted in the project’s implementation phase

Concept: kitchen selling Lebanese kibbeh, fine pastries and grape leaves Hodema’s involvement Set up “Youmna’s” franchising department Developed the brand’s strategic plan and geographical distribution outside Lebanon Elaborated a financial analysis Elaborated “Youmna’s” set of franchise manuals Elaborated “Youmna’s” kitchen training manual

Concept: fashion accessories store Hodema’s involvement Set up “SK Bijoux” franchising department Developed the brand’s strategic plan and geographical distribution outside Lebanon Elaborated a financial analysis based on a typical store performance Elaborated “SK Bijoux” set of franchise manuals Elaborated “SK Bijoux” Front of the House (FOH) and Back of the House (BOH) training manuals

Concept: food court in Hamra consisting of six sub-brands: Soul Food (burgers wraps and loaded fries), Taco Diablos (Mexican street food), Aloha Poke (poke bowls and sushi burritos), City Wok (noodles and Chinese dishes), Fiori (Italian pizza, pasta, risotto and lasagna), and Sweet Greens (salads) Hodema’s involvement Set up “Food District” expansion strategy Developed the brand’s strategic plan and geographical distribution outside Lebanon Elaborated a financial analysis based on “Food District” expansion plan Elaborated “Food District” set of franchise manuals Elaborated “Food District” Front of the House (FOH) and Back of the House (BOH) training manuals

Concept: American restaurant Hodema’s involvement Set up “East Village” expansion strategy Developed the brand’s strategic plan and geographical distribution outside Lebanon Elaborated a financial analysis based on “East Village” expansion plan Elaborated “East Village” set of franchise manuals Elaborated “East Village” Front of the House (FOH) and Back of the House (BOH) training manuals

Concept: family business with currently a factory and a store in Jisr El Wati, producing kitchens, cupboards and lockers Hodema’s involvement: Setting up “Meker” expansion strategy Developing the strategic plan and geographical expansion of “Meker” outside Lebanon Elaborating the financial analysis of the projected income based on “Meker” expansion plan Elaborating “Meker” set of franchise and training manuals