Concept: coffee shop in Jeddah Hodema’s involvement Developed the concept of a coffee shop in Jeddah with the aim to develop it into a chain operating in Lebanon and the region Elaborated the business plan and financial projections Assisted in the coffee shop’s implementation phase

Concept: steakhouse in Jeddah Hodema’s involvement Performed a general assessment on “Countryside” in Jeddah covering the premises, concept, operations, menu engineering, branding, communication and marketing, and strategic vision Analyzed the competition

Concept: Food & Beverage outlets Hodema’s involvement Assisted in the development of three Food & Beverage outlets in various locations within King Abdullah Economic City (KAEC) in Jeddah Assessed the current Food & Beverage supply in KAEC Assessed the locations selected for the projects Developing Food & Beverage concepts for each location Assisted in their implementation by sourcing and coordinating with the interior designers, brand builders and third parties Elaborated a business plan and financial projections for each outlet

Concept: candy shop Hodema’s involvement Acted as the exclusive representative for “Papabubble” franchisee in KSA

Concept: industrial bakery Hodema’s involvement Performed a market study on the industrial bakeries in Jeddah Developed the concept for an industrial bakery in Jeddah

Concept: Turkish restaurant in Jeddah Hodema’s involvement Performed a general assessment on “Khayal” in Jeddah covering the premises, concept, operations, menu engineering, branding, communication and marketing, and strategic vision Analyzed the competition

Concept: chocolate house in Jeddah Hodema’s involvement Assessed “Criollo Café” in Jeddah prior to its expansion in KSA Elaborated the brand’s set of operating and training manuals

Concept: bakery Hodema’s involvement: Performed a market study of the bakeries industry in Jeddah Studied the bakeries’ supply in Jeddah Analyzed the competition Analyzed the demand for the bakeries’ industry in Jeddah Identified the bakeries’ trend in Jeddah and on the regional market Identified the investment opportunities in opening a bakery project in Jeddah

Concept: Food & Beverage Confectionary and Retail Hodema’s involvement Performed a study in Jeddah, Mecca, Medina and Riyadh on the dates confectionary retail market Analyzed the current market supply and potential evolution Analyzed and compared the major dates confectionary retail shops Identified investment opportunities in this segment in the kingdom

Concept: crêperie Hodema’s involvement Performed a general assessment on “Moonmilk” in Jeddah covering the premises, concept, operations, menu engineering, branding, communication and marketing, and strategic vision Analyzed the competition

Concept: casual eatery Hodema’s involvement Performed a general assessment on the outlet including the company’s strategy, the concept, the premises, the operations, the marketing and the financials Carried out numerous spot checks and conducted individual interviews with the company’s management and personnel to gain insight into every aspect of the business Developed concrete and hands-on recommendations for the short, mid and long term ranges Presented the findings and recommendations to the board of directors Conducted several follow-up meetings with the outlet’s management Performed a market study in Dubai, Jeddah and Riyadh to further expand Toasted in these cities Carried out a comparative analysis of the brand’s main competitors

Concept: Beach in Obhor region Hodema’s involvement Performed a market study of the beach resorts in Jeddah Developed a concept for a beach project in Jeddah Elaborated the business plan and financial projections of the project