Concept: date confectionary retail Hodema’s involvement Performed a market study of the date and date confectionary retail market in KSA with a focus on Jeddah, Riyadh, Mecca and Medina Performed a general overview of the date and date palm in KSA in terms of history, usage, nutritional value, and production Described the date market supply in KSA with a focus on Jeddah, Riyadh, Mecca and Medinah Described the date confectionary retail market supply in KSA with a focus on Jeddah, Riyadh, Mecca and Medinah Analyzed the competition Identified the investment opportunities in the date confectionary retail segment in KSA

Concept: Hair salon for kids consisting of a spa, retail corner and birthdays’ area Hodema’s involvement Performed an overview of the hair salons, day spas and birthday/celebration venues for tweens in KSA with a focus on Jeddah, Riyadh and Eastern Province Developed a concept for the American franchise “Sweet & Sassy” flagship outlet in KSA Elaborated a business plan and financial projections for the project Developed a strategic planning and geographical distribution of the brand in the kingdom

Concept: Bakery Hodema’s involvement Performed a market study on bakeries in KSA with a focus on Jeddah, Mecca, Riyadh and Medina Organized focus groups to identify the market perception of Wooden Bakery Provided recommendations for the expansion of Wooden Bakery in KSA

Concept: Self-storage company offering moving and storage solutions Hodema’s involvement Set up “The Box” franchising department Developed the brand’s strategic expansion plan and geographical distribution outside UAE Elaborated the financial analysis based on a typical performance

Concept: Health and fitness club offering aerobic classes, personal training, sauna and steam rooms targeting 3,000 members Hodema’s involvement Performed an overview of the health and fitness market in Dubai, Abu Dhabi and Al Ain Developed the concept of a health and fitness club project in Abu Dhabi Elaborated the project’s business plan and financial projections Elaborated the brand’s strategic development and geographical planning in UAE Coordinated the architecture, interior and graphic designs Assisted in the recruitment of the management team

Concept: Artisanal Swiss chocolate shop Hodema’s involvement Performed a market study of the chocolate shops in Barcelona and in Madrid Elaborated a feasibility study for “Läderach” project in Barcelona in Madrid

Concept: gourmet cheese shop with currently 3 outlets in Kuwait Hodema’s involvement Set up “La Maison du Fromage” expansion strategy Developed a strategic and geographical plan of “La Maison du Fromage” outside Kuwait Elaborated a financial analysis based on “La Maison du Fromage” expansion plan Elaborated “La Maison du Fromage” set of franchise and training manuals Assisted in the elaboration of the branding identity manual

Concept: bakery and pastry shop in Erbil Hodema’s involvement Assessed “Almond and Beyond” in Erbil Set up “Almond and Beyond” expansion strategy Developed the strategic expansion plan and geographical distribution of “Almond and Beyond” inside and outside Iraq Performed a financial analysis of the projected income based on “Almond and Beyond” expansion plan Elaborated “Almond and Beyond” set of franchise and training manuals

Concept: bakery and pastry shop in Cairo Hodema’s involvement Performed a market study of the bakeries, pastry and coffee shops with pastry/bakery offering in New Cairo Elaborated a feasibility study for the project

Concept: diet center offering consultancy, diet packages and meals Hodema’s involvement Performed a market study of the diet centers in Cairo Developed the concept for a diet center project in Cairo Elaborated the project’s feasibility study Assisted in the project’s implementation phase

Concept: high-end social catering company in Doha Hodema’s involvement Developed the concept for a social catering company project in Doha Analyzed the competition Elaborated the project’s feasibility study Assisted in the selection of a kitchen supplier Supported in the kitchen design Coordinated the corporate identity Assisted in the selection of the chef Assisted in the Food and Beverage menu engineering Assisted in the recruitment of the management team Assisted in the selection of the tableware Supported in the selection of the Furniture, Fixture and Equipment (FF&E)

Concept: Food retail outlet Hodema’s involvement Assessed Wadi Fresh outlet in Cairo in terms of concept, premises, product offering and operations Conducted an overview of the food retail shops and rest houses on the desert road from Cairo to Alexandria