Concept: Mixed-use project in Rmeileh-Siblin Surface: 5 plots of land with a total of 104,366 sqm Hodema’s involvement Elaborated a market study with a focus on the day beaches, beach resorts and beach compounds from Tripoli to Saida Assessed the project’s locations Developed several concept directions for each plot of land Developed the business plan and financial projections for each option
Concept: mixed-use project in Kantari Hodema’s involvement: Evaluated the financial opportunity of developing residential and furnished apartments along with business offices Defined the concept of a contemporary mixed-use project consisting of furnished apartments and retail, with Food & Beverage categories and brands to be included in the project’s commercial space
Concept: Beach resort Hodema’s involvement: Performed a full market including the profiling of 150 beach club/resorts in Lebanon Elaborated a feasibility study for the international beach club brand Nikki Beach, which was planned to open in 2015, to validate their initial assumptions based on the Lebanese market specifications
Concept: Buns and coffees Seating capacity: 15 Hodema’s involvement Performed an overview of the Food & Beverage market in Beirut with a focus on fast casual restaurants Developed a concept for the flagship outlet in Lebanon Elaborated a business plan and financial projections for the flagship outlet Developed the bagels’ aspect of the menu Assisted the client in the architecture, interior and graphic designs, and menu engineering Assisted in the selection of the chef and barista Assisted in the recruitment of the management team
Concept: All day Italian restaurant coffee shop Hodema’s involvement Performed an overview of the Italian coffee shops in Beirut Developed a concept for an Italian coffee shop Elaborated the flagship outlet’s business plan and financial projections Assisted in the architecture, interior and graphic designs, and menu engineering Assisted in the recruitment of the management team Set up the operation Acted as owner representative Supported the client in the loan negotiations Elaborated the coffee shop’s set of operating manuals
Concept: food court Hodema’s involvement Assisted in the development of the Food & Beverage component of the Beirut Souks including 14 movie theatres and their concession areas Analyzed the food courts and the food clusters market in Greater Beirut malls Assessed the project’s architectural layouts Provided recommendations on the most suitable solution for this location Defined the concept of Beirut Souks’ food court including the number of outlets and cuisines mix Proposed a list of potential F&B operators Provided recommendations on technical and design requirements as well as legal guidelines for the food court development
Concept: Beach resort in Halat Hodema’s involvement Conducted a full study of Lebanon beach market, in which it identified a hundred beach properties on the Lebanese coast as part of the country’s existing supply Developed the concept of a mixed-use project spread over a plot of around 5000 sqm situated on the Mediterranean Sea front in Halat, Keserwan district including a small boutique hotel, an open grill restaurant and a beach lounge club
Concept: Furnished apartments including Food and Beverage outlets, commercial spaces, and offices Hodema’s involvement Evaluated the financial opportunity of developing residential and furnished apartments along with business offices Defined the concept of a contemporary mixed-use project consisting of furnished apartments and retail, with Food and Beverage categories and brands to be included in the project’s commercial space
Concept: art lounge and café with an exhibition area, retail corner, kids’ birthday area, art classes and workshops hodema’s involvement Created a franchise department and elaborated the set of operating and franchise manuals Assisted and followed up on manuals outsourced to third parties Prepared the project’s strategic development and geographical planning Conducted a financial analysis of the projected franchising income Acted as the brand’s exclusive representative with potential franchisees in Saudi Arabia, Kuwait, Syria, UAE, Jordan and Lebanon
Concept: Food & Beverage cluster in Mar Mikhael area including a courtyard surrounded by several old houses Hodema’s involvement Performed an overview of the Food & Beverage market in Mar Mikhael Assessed the location as a Food & Beverage destination Developed three different Food & Beverage concepts to be integrated in the cluster Conducted a preliminary feasibility study for each of the concepts
Concept: Casual themed café restaurant serving Lebanese food Hodema’s involvement Assessed the restaurant’s premises, operation, central kitchen, concept, branding and financials Provided recommendations Supported the clients in elaborating the human resources strategy Elaborated the set of operating manuals Followed up on other manuals outsourced to third parties Set up the franchising department Planned the brand’s development and geographical distribution Elaborated a financial analysis for a typical franchise Acted as the exclusive representative of the brand with potential franchisees in Qatar, UAE, Kuwait and KSA
