Concept: cupcake shop in Hamra Hodema’s involvement Performed a general assessment on its operations prior to franchising the brand Set up the brand’s franchising department Planned its strategic development and geographical distribution Elaborated the brand’s set of operating manuals
Concept: 5 star hotel Hodema’s involvement Reviewed the concepts of its Food & Beverage outlets Performed a market study with a focus on 5 star hotel restaurants in Beirut Developed new concept directions for the two outlets Elaborated a business plan for each outlet
Concept: mixed-use project including commercial spaces and offices in Beirut Central District Hodema’s involvement Assessed the commercial space layouts and location Performed an overview of the retail market in Beirut Central District Defined the commercial space concept positioning and target clientele Advised on the retail strategy of the commercial space including the tenant mix, the brands to select and the optimal rental prices
Concept: Lebanese café Hodema’s involvement Set up “Em Sherif Café“ franchising department Developed the strategic expansion plan and geographical distribution outside Lebanon Elaborated the financial analysis based on a typical outlet performance Elaborated “Em Sherif Café” set of franchise and training manuals
Concept: All-day Food and Beverage project Hodema’s involvement: Developed the concept of an all-day Food and Beverage project in Mar Mikhael Elaborated the project’s feasibility study Assisted the client in the project’s development phase
Concept: pizzeria in Mar Mikhael Hodema’s involvement: Assisted the client in the development of Tavolina restaurant Provided ongoing strategic support prior to the outlet’s opening Elaborated the brand’s set of operating manuals Acted as exclusive representative of “Tavolina” with potential franchisees outside Lebanon Performed a feasibility for “Tavolina” outlet in Batroun Performed a feasibility for “Tavolia” outlet in ABC Verdun
Concept: High-end restaurant offering Oriental cuisine Hodema’s involvement Reviewed the brand’s franchise agreement Elaborated the set of operating manuals as well as its training manuals for the front of house and the back of house operations Assisted in the set-up of the brand’s franchising department, and recruitment of its key positions Performed a Back of the House audit for Em Sherif’s outlets inside and outside Lebanon
Concept: American cookies Hodema’s involvement Performed an overview of the cookies market in Beirut Developed the concept of a cookies retail outlet Elaborated the project’s business plan and financial projections Provided ongoing strategic support Assisted in the interior and graphic designs, and menu engineering Assisted in the selection of the Executive chef Assisted in the tasting sessions
Concept: Beach club including 4 Food & Beverage outlets Hodema’s involvement General assessment on the operations Provided a set of recommendations to the Board to improve the premises and operations Negotiations with operators to sublease the Food & Beverage outlets Assistance to the client during his meetings with his investment bank
Concept: Cookies and chocolate store hodema’s involvement Assisted with the legal and commercial terms for franchisee Developed the franchise brochure
