Concept: A 40-room hotel with a rooftop restaurant and bar, two swimming pools, a tennis court, a gym, an 800 sqm spa, and villas Surface: 12,000 sqm Hodema’s involvement: Reviewed the hotel and spa’s architectural designs Performed an overview of the mountain charm hotels and spas in Ouyoun El Simane-Mzaar area Developed the concept Elaborated a business plan and financial projections of the project

Concept: flagship theme park Hodema’s involvement Performed a market study of the Food and Beverage industry in Riyadh, Jeddah, and Eastern Province, as well as on the Food and Beverage components inside these cities’ theme parks, while focusing on American Quick Service Restaurants, international casual restaurants and Food and Beverage kiosks Hodema developed the concept of a flagship theme park in the Kingdom of Saudi Arabia spread over a plot of land of 30,000 sqm including ten F&B concepts for the theme park, with the objective to expand it in the kingdom

Concept: 2 to 3 star furnished serviced apartments project in Jeddah Hodema’s involvement Performed an overview of the furnished serviced apartments market in Jeddah Assessed the project’s location Developed the concept for a furnished serviced apartments project in Jeddah

Concept: Food & Beverage outlets Hodema’s involvement Assisted in the development of three Food & Beverage outlets in various locations within King Abdullah Economic City (KAEC) in Jeddah Assessed the current Food & Beverage supply in KAEC Assessed the locations selected for the projects Developing Food & Beverage concepts for each location Assisted in their implementation by sourcing and coordinating with the interior designers, brand builders and third parties Elaborated a business plan and financial projections for each outlet

Concept: Real estate project spread over a plot of land of 1,700 sqm in Jeddah Hodema’s involvement Performed a flash assessment on the location in Rawda area Identified upcoming competition and future projects Presented options to the owner on possible venture concepts to be implemented on the plot of land Developed the two shortlisted concepts Elaborated a flash preliminary feasibility study for each option

Concept: Hospitality and Food and Beverage hubs within Jeddah Historical District Joint endeavor by Hodema, international master planner UNESCO representatives and local specialists Surface: 7,500,000 sqm Hodema’s involvement: Performed a site mapping to identify premium potential plots for hospitality projects Presented recommendations for the development of several Food and Beverage clusters Identified over 70 buildings out of an inventory of 1500 constituting the historical center of the city Prepared and presented sketches, drawings and perspectives of the hotel properties Created the mix of hospitality and Food and Beverage concepts

Concept: Egyptian theatrical entertainment project consisting of a Food and Beverage outlet offering Middle Eastern cuisine, and providing entertainment services Hodema’s involvement Elaborated a business plan and financial projections for the project

Concept: Mixed-use project consisting of a hotel, 3 Food and Beverage outlets, various entertaining facilities, a commercial center, a school and a residential area Surface: 140,000 sqm Hodema’s involvement Developed a concept for the mixed-use project Studied the viability of the project on a long term basis

Concept: Furnished serviced apartments Number of units: 800 to 1000 Hodema’s involvement Reviewed the project’s architectural drawings, financials and initial concept Elaborated the service manuals Set up the Human Resources department Provided the owners with strategic support until the opening of the project