Concept: Greek restaurant in Athens consisting of a coffee house, a pie shop, a creamery, and a sandwich and pastry corner Hodema’s involvement: Performed a general assessment on “Meliartos” that was acquired to be developed in the GCC and Asia Presented a set of recommendations to the client before he exports the brand to Dubai Elaborated “Meliartos” franchise manuals

Concept: Specialty tea and coffeehouse Hodema’s involvement Performed a market study of the coffee shops in London Analyzed the supply and demand of the coffee shops in London Conducted a competition analysis of the selected coffee shops in terms of pricing, positioning and menu analysis

Concept: restaurant serving international cuisine in Kinshasa Hodema’s involvement Assessed “Le Palais” Provided the client with a set of recommendations to optimize its operation

Concept: Egyptian “upgraded” street food concept in Cairo Hodema’s involvement Reviewed and assessed “Zooba” Provided the clients with a set of recommendations prior to franchising the brand outside Egypt Provided the owners with the franchise support needed Created “Zooba” set of operating manuals

Concept: restaurant offering Kuwaiti cuisine Hodema’s involvement Performed an assessment on “Khaneen” restaurant’s premises and operations in Kuwait Elaborated the brand’s set of operating manuals

Concept: Japanese restaurant in Cairo Hodema’s involvement Assessed “Sachi” restaurant in Cairo Provided a set of recommendations Elaborated the brand’s set of operating manuals

Mince Concept: burger joint in Cairo Hodema’s involvement Assessed “Mince” prior to expanding the brand inside and outside Egypt Elaborated its set of franchise manuals

Concept: Japanese restaurant with 14 outlets in Egypt Hodema’s involvement Assessed “Mori Sushi” prior to expanding the brand outside the country Elaborated its set of franchise manuals Developed the brand’s expansion strategy

Concept: Lebanese bistro in Cairo Hodema’s involvement Assessed “Tamara” prior to franchising the brand Elaborated “Tamara” set of franchise manuals Planned its strategic development inside and outside Egypt

Concept: family-owned conglomerate diversified into various business divisions, including Investments, Real Estate, Hospitality, Oil Services, Information Technology (IT), Logistics and Construction and Education Hodema’s involvement Assisted in the strategic developed planning of the company’s Food and Beverage division Elaborated the product mix of the company’s Food and Beverage division Elaborated the company’s Food and Beverage division development strategy Developed the projects’ phasing Elaborated the company’s Food and Beverage division company profile Elaborated the business plan and financial projections for the company’s Food and Beverage division

Concept: Oriental healthy eatery Hodema’s involvement Performed an overview of the low to mid end healthy Food and Beverage market in Seattle Developed the concept for a low to mid end healthy eatery Elaborated the project’s business plan and financial projections Elaborated the outlet’s interior design Elaborated the outlet’s corporate identity Elaborated the outlet’s menu Elaborated the brand’s set of operating manuals

Concept: Lebanese restaurant Hodema’s involvement Acted as the exclusive representative of Abd El Wahab with a specific franchisee in London and Oman