Concept: Stationery concept store Hodema’s involvement Performed an overview of the concept stores on the international market and in Beirut Developed a stationery concept store focusing on pens Elaborated a preliminary feasibility study for the project Identified an appropriate location Ensured follow-up on several implementation matters, including brand building, architectural layouts, and the selection of the product mix

Concept: Countryside hotel in the Bekaa Hodema’s involvement Performed an assessment on the Bekaa area and on the client’s fazenda-style house Created the concept of a mid-end hotel based on local and rural traditions to provide guests with an experience of farm life including several farming activities Elaborated the hotel’s preliminary feasibility study and financial projections

Concept: Teleferique Food Court and Playgrounds in Jounieh Hodema’s involvement Assessed the F&B offer for the well-known Lebanese Teleferique Analyzed the competition Elaborated a financial study for the Food Court with various F&B brands Provided a set of recommendations on the company’s branding and overall image as well as on several aspects of the Food Court design and architectural plans Followed up on the architecture, branding and human resources Negotiated with several potential Food & Beverage brands to be operational in the food court Ensured a balanced mix in the F&B offer Worked hand-in-hand with the Teleferique management to develop proper contracts that answer both the demands of the Teleferique and the brand Provided support along the process to identify potential candidates as Operations Manager for the Food Court and Playground Assisted the Teleferique management in the post-opening phase of the Food Court and Playgrounds. Followed up on the project’s Operation manager through weekly meetings Conducted mystery shopping visits to the premises, reported areas of weaknesses, and suggested solutions for improvement and long-term strategy Provided periodic reporting to the chairman and board representatives

Concept: New Yorker style bagel and coffee house in Beirut Hodema’s involvement Assessed the flagship outlet, the existing operating manuals, the branding, the operations and the premises Reviewed and reshuffled the brand’s existing franchise operating manual Elaborated a long term development strategy Created the brand’s franchise department Provided ongoing strategic support to ensure the sustainable expansion of the brand

Concept: Urban day spa Hodema’s involvement Assessed “G Spa” by reviewing its original concept, operations, accounting and internal control, premises and branding Provided a thorough list of recommendations for each of its departments: the spa, the medical care, the gym and the hair salon Implemented the recommended procedures and guidelines to ensure proper operations

Concept: Grill and bar restaurant Hodema’s involvement Studied the Food and Beverage market trends in Lebanon Assessed 4 selected grill and bar concepts, and studied their offers Performed an assessment on a plot identified by the client in Antelias area in order to develop a suitable concept Developed a flagship grill restaurant concept Undertook a feasibility study for the project Assisted the client in the development and implementation phase

Concept: French bistrot Hodema’s involvement Assisted the client in the elaboration of a set of franchise manuals Created a franchise department Developed a strategic and geographical planning for the brand Conducted a financial analysis of the projected franchising income Acted as the brand’s exclusive franchise representative in Saudi Arabia, Kuwait and Syria Conducted a HACCP training for the restaurant’s team

Concept: A 40-room hotel with a rooftop restaurant and bar, two swimming pools, a tennis court, a gym, an 800 sqm spa, and villas Surface: 12,000 sqm Hodema’s involvement: Reviewed the hotel and spa’s architectural designs Performed an overview of the mountain charm hotels and spas in Ouyoun El Simane-Mzaar area Developed the concept Elaborated a business plan and financial projections of the project

Concept: Mixed-use project including 17 restaurants and coffee shops, 5 boutiques, 2 activity centers and a yacht club Surface: over 25,000 sqm Hodema’s involvement Performed an overview of Beirut’s Food and Beverage destinations Assessed the project’s concept definition and sales mix Provided the board members with recommendations on Zaitunay Bay’s Food and Beverage sales mix and phasing prior to the opening

Concept: Gourmet burger Hodema’s involvement Assessed the restaurant’s premises, operation, concept, branding, marketing strategy, financials, and strategic vision Provided recommendations for improvement Assisted in the elaboration of the restaurant’s operating manuals Set up the franchising department Acted as the exclusive representative for “Brgr Co.” with potential franchisees in UAE and Kuwait

Concept: Japanese restaurant Hodema’s involvement Conducted a competitors’ profile analysis Assessed “Ichiban” existing outlet and operations in Jal el Dib. Provided a set of recommendations for the new location with regards to concept adaptation, the restaurant’s positioning, menu pricing, advertising and marketing strategies and floor layouts Set up the brand’s franchising department Elaborated the brand’s set of operating manuals

Concept: Gourmet corner offering premium products with flavors from around the world, “Produits du Terroir” and ready-to-drink beverages featuring a fine food catering section, a retail section and take-away and delivery services Hodema’s involvement: Conducted a market and financial studies for the project Developed a concept for a fine food restaurant and retail corner Provided the clients with a strategic support in order to enable the transition of the brand from a concept corner in a renowned shopping mall to a stand-alone outlet in Ashrafieh