Concept: commercial center Hodema’s involvement Performed a market study of the commercial centers in Jbeil Developed a concept for “Jbeil 1101” commercial center project in Jbeil Elaborated the project’s business plan and financial projections

Concept: commercial center Hodema’s involvement: Evaluated the Food and Beverage portfolio mix at “ABC Dbayeh” Assessed the existing Food and Beverage offer Provided a set of recommendations on “ABC Dbayeh” Food and Beverage overall strategy and optimized Food and Beverage portfolio mix

Concept: commercial center Hodema’s involvement: Assisted Majid Al Futtaim Properties to get a better understanding of the Lebanese Food and Beverage market and trends Provided advice to optimize the mall’s space and Food and Beverage portfolio mix

Concept: Food and Beverage cluster spread over a plot of land of 3,000 sqm in Tyre Hodema’s involvement: Assessed the project’s location Studied the Food and Beverage market in Tyre Created the concept and the tenant mix Elaborated the cluster’s business plan

Concept: Food and Beverage cluster project including eight restaurants on a plot of land of 11,000 sqm in Hazmieh-Baabda area Hodema’s involvement Elaborated a preliminary feasibility study for your Food and Beverage cluster project Performed an overview of the Food and Beverage clusters market in Lebanon Developed the concept for a Food and Beverage cluster project in Hazmieh-Baabda Elaborated the project’s business plan and financial projections

Concept: commercial center Hodema’s involvement: Assessed the location and surroundings of ABC mall in Verdun Assessed ABC Verdun Food & Beverage layouts in terms of space allocation, number of outlets, Back of the House and Front of the House areas, and circulation flow Advised the team on its Food and Beverage strategy Defined the mall’s optimal Food and Beverage portfolio mix and type of food in the mall and inside the department store

Concept: mixed-use project including commercial spaces and offices in Beirut Central District Hodema’s involvement Assessed the commercial space layouts and location Performed an overview of the retail market in Beirut Central District Defined the commercial space concept positioning and target clientele Advised on the retail strategy of the commercial space including the tenant mix, the brands to select and the optimal rental prices

Concept: food court Hodema’s involvement Assisted in the development of the Food & Beverage component of the Beirut Souks including 14 movie theatres and their concession areas Analyzed the food courts and the food clusters market in Greater Beirut malls Assessed the project’s architectural layouts Provided recommendations on the most suitable solution for this location Defined the concept of Beirut Souks’ food court including the number of outlets and cuisines mix Proposed a list of potential F&B operators Provided recommendations on technical and design requirements as well as legal guidelines for the food court development

Concept: Food & Beverage cluster in Mar Mikhael area including a courtyard surrounded by several old houses Hodema’s involvement Performed an overview of the Food & Beverage market in Mar Mikhael Assessed the location as a Food & Beverage destination Developed three different Food & Beverage concepts to be integrated in the cluster Conducted a preliminary feasibility study for each of the concepts

Concept: commercial center Hodema’s involvement Assessed the current Food & Beverage mix of ABC Ashrafieh mall including 22 Food & Beverage outlets Created a F&B brands’ selection criteria which will be used when selecting a new Food & Beverage brand Defined the Food & Beverage strategy including the tenant mix, suggested brands Developed a Request For Proposal for potential Food & Beverage operators

Concept: Teleferique Food Court and Playgrounds in Jounieh Hodema’s involvement Assessed the F&B offer for the well-known Lebanese Teleferique Analyzed the competition Elaborated a financial study for the Food Court with various F&B brands Provided a set of recommendations on the company’s branding and overall image as well as on several aspects of the Food Court design and architectural plans Followed up on the architecture, branding and human resources Negotiated with several potential Food & Beverage brands to be operational in the food court Ensured a balanced mix in the F&B offer Worked hand-in-hand with the Teleferique management to develop proper contracts that answer both the demands of the Teleferique and the brand Provided support along the process to identify potential candidates as Operations Manager for the Food Court and Playground Assisted the Teleferique management in the post-opening phase of the Food Court and Playgrounds. Followed up on the project’s Operation manager through weekly meetings Conducted mystery shopping visits to the premises, reported areas of weaknesses, and suggested solutions for improvement and long-term strategy Provided periodic reporting to the chairman and board representatives

Concept: Food & Beverage cluster including high-end office space, open air courtyards, retail showrooms and Food & Beverage franchises Surface: 15,000 square meters Hodema’s involvement Identified 5 Food & Beverage brands to open as franchises Provided ongoing strategic support for the development of the project Elaborated a preliminary feasibility study and financial projections for the Food & Beverage cluster