Performed a general assessment on the outlet including the company’s strategy, the concept, the premises, the operations, the marketing and the financials
Carried out numerous spot checks and conducted individual interviews with the company’s management and personnel to gain insight into every aspect of the business
Developed concrete and hands-on recommendations for the short, mid and long term ranges
Presented the findings and recommendations to the board of directors
Conducted several follow-up meetings with the outlet’s management
Performed a market study in Dubai, Jeddah and Riyadh to further expand Toasted in these cities
Carried out a comparative analysis of the brand’s main competitors
