- Concept: restaurant offering modernized Lebanese cuisine
- Hodema’s involvement
- Assisted in the menu update for Semsom’s existing and upcoming outlets
- Assisted in the menu engineering for Semsom’s existing and upcoming outlets
- Analyzed the competition in each city where Semsom is present
- Performed a customer mapping for Semsom outlet in each city
- Acted as exclusive representative for "Semsom" with potential franchisees in the MENA region
- Provided strategic consulting for "Semsom" in KSA and Kuwait
