- Concept: casual restaurant and café offering Lebanese cuisine
- Hodema’s involvement
- Assessed “Sama Chtaura” in Chtaura
- Set up “Sama Chtaura” franchising department
- Developed the strategic expansion plan and geographical distribution of “Sama Chtaura” outside Lebanon
- Performed a financial analysis of the projected franchising income based on a typical outlet performance for “Sama Chtaura”
- Elaborated “Sama Chtaura” set of franchise and training manuals
