- Concept: ice cream parlour selling Italian gelato with oriental flavors, macaron ice cream, mocha, and lollipops
- Hodema’s involvement
- Evaluated “Oh My Gelato!” franchisability
- Set up “Oh My Gelato!” franchising department
- Developed the strategic expansion plan and geographical distribution of “Oh My Gelato!” inside and outside Lebanon
- Performed a financial analysis of the projected franchising income based on a typical outlet performance for “Oh My Gelato!”
- Elaborated “Oh My Gelato!” set of franchise and training manuals
