- Concept: mid-end home grown Food and Beverage flagship concept in Jeddah offering modernized Saudi cuisine with fresh, organic and healthy items
- Hodema’s involvement
- Performed an overview of the Food and Beverage market in Jeddah with a focus on Saudi cuisine
- Developed the concept for a Food and Beverage flagship outlet in Jeddah
- Elaborated the project’s feasibility study
- Assisted in the project’s implementation phase
