- Concept: Health and fitness club offering aerobic classes, personal training, sauna and steam rooms targeting 3,000 members
- Hodema’s involvement
- Performed an overview of the health and fitness market in Dubai, Abu Dhabi and Al Ain
- Developed the concept of a health and fitness club project in Abu Dhabi
- Elaborated the project’s business plan and financial projections
- Elaborated the brand’s strategic development and geographical planning in UAE
- Coordinated the architecture, interior and graphic designs
- Assisted in the recruitment of the management team
