Concept: a farm located in Baalbek consisting of an automated slaughterhouse, a factory producing dairy products, a vegetable farm, a central kitchen, and 4 restaurants offering Lebanese cuisine and shisha including a butchery, a snack, and a retail area
Hodema involvement
Created “Lakkis Farm” franchising department
Developed the band’s strategic expansion and geographical planning outside Lebanon
Conducted a financial analysis based on a typical outlet performance
Elaborated “Lakkis Farm” set of franchise and training manuals
