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- Concept: art lounge and café with an exhibition area, retail corner, kids’ birthday area, art classes and workshops
- hodema’s involvement
- Created a franchise department and elaborated the set of operating and franchise manuals
- Assisted and followed up on manuals outsourced to third parties
- Prepared the project’s strategic development and geographical planning
- Conducted a financial analysis of the projected franchising income
- Acted as the brand’s exclusive representative with potential franchisees in Saudi Arabia, Kuwait, Syria, UAE, Jordan and Lebanon
