- Concept: Japanese restaurant
- Hodema’s involvement
- Conducted a competitors’ profile analysis
- Assessed “Ichiban” existing outlet and operations in Jal el Dib.
- Provided a set of recommendations for the new location with regards to concept adaptation, the restaurant’s positioning, menu pricing, advertising and marketing strategies and floor layouts
- Set up the brand’s franchising department
- Elaborated the brand’s set of operating manuals
