- Concept: Food and Beverage cluster in Jeddah consisting of high-end office space, open air courtyards, panoramic elevators and a retail showroom
- Surface: 15,000 sqm
- Hodema’s involvement
- Undertook a thorough analysis of the local market
- Performed a SWOT review of the location and benchmarked competitors
- Developed an F&B mix based on 4 concepts: a modernized Lebanese cuisine franchise, an Italian specialty franchise, a newly created Saudi restaurant concept and a coffee shop
- Studied optimal layout options
- Elaborated the preliminary feasibility studies and concluded with optimal negotiation terms for all involved parties.
