- Concept: Fish restaurant
- Hodema’s involvement
- Performed a market study of the Food & Beverage market in Jeddah and Riyadh with a focus on fish restaurants
- Developed a concept for a fish restaurant
- Elaborated the restaurant’s business plan and financial projections
- Elaborated the restaurant’s master financial feasibility study
- Followed up on the architecture, interior and graphic designs, and menu engineering
- Assisted the selection of the Executive chef
- Assisted in the recruitment of the management team
