Concept: luxurious fashion brand by fashion designer Elie Saab, selling Haute Couture, ready-to-wear, ready-to-wear bridal, licensed products (shoes, bags, perfumes, belts, scarves, kids wear, and Elie Saab Maison: rugs, furniture, tiles, tableware), with currently 5 boutiques in Beirut, Paris, Dubai, London and New York
Hodema’s involvement:
Elaborated “Elie Saab” boutique set of franchise manuals
Elaborated “Elie Saab” boutique Front of the House (FOH) and Back of the House (BOH) training manuals