- Concept: Casual restaurant offering international cuisine
- Hodema’s involvement
- Assessed “Chez Edy” and “The Edwards”
- Elaborated “Chez Edy” set of franchise manuals
- Set up “Chez Edy” franchising department
- Elaborated the brand’s strategic development and geographical planning outside Egypt
- Performed a financial analysis of the projected franchising income based on a typical outlet performance
