- Concept: US burger chain in Riyadh
- Hodema’s involvement
- Studied the burger supply in Riyadh’s Food and Beverage areas
- Assessed the concept and location of Cheeburger
- In charge of adapting the concept to KSA and UAE markets
- Coordinated the architecture, interior and graphic designs
- Assisted in the selection of the management team
- Assisted in the menu engineering
