- Concept: Charm hotel chain
- hodema’s involvement
- Performed an overview of Damascus and Old Damascus hotel market supply and demand with a focus on charm hotels
- Performed a hotel inventory in Damascus and Old Damascus through field visits, data mining and interviews with hospitality key people
- Studied the hotels market performance and developed a competitive analysis
- Analyzed the trend of charm hotels in Syria prior to providing recommendations for investing in a charm hotel project in Old Damascus
