Concept: a mobile application to manage and track the medical representatives Hodema’s involvement Performed a market study of the medical and pharmaceutical companies in KSA with a focus on Riyadh, Jeddah and Eastern Province Studies the types of apps and solutions for monitoring and managing medical representatives, delivery of goods, and salesmen sales orders, follow-up, collection and invoicing Analyzed the competition Elaborated the feasibility study for “Smart Rep” and “Mobile Sales/Delivery” app implementation in KSA

Concept: flagship Food and Beverage outlet at Nakheel area in Riyadh offering shawarma Hodema’s involvement Analyzed the competition Elaborated a feasibility study for the flagship Food and Beverage project

Concept: restaurant in Jeddah offering machawi, falafel, manakich, shawarma, moukabbalat, mouajannat, daily platters, sandwiches, desserts and fresh juices Hodema’s involvement Assessed “Vitamin restaurants” in Jeddah Developed the concept for “Vitamin restaurants” outlet in Jeddah Elaborated the feasibility study for “Vitamin restaurants” outlet Developed the strategic plan and geographical expansion of “Vitamin restaurants” in KSA

Concept: flagship fitness club and spa in Jeddah with female and male sections for 200 people each, including outdoor activities such as a track for boot camp, classes, private rooms for VIP and a restaurant offering healthy food Hodema’s involvement Reviewed the client’s initial project Reviewed the project’s layouts Developed the concept for a flagship fitness club and spa in Jeddah

Concept: fast food outlet Hodema’s involvement Performed a general assessment on Sicilia’s Pizza Cuts in Riyadh to improve its operation Set up its franchising department Elaborated the brand’s franchise manuals Developed the brand’s strategic planning and geographical distribution in the GCC Presented a financial analysis of a typical franchised outlet

Concept: Lebanese restaurant in Riyadh Hodema’s involvement Performed a general assessment on the outlet Reviewed the central kitchen drawings Elaborated the brand’s set of operating and training manuals Assisted the owners in several trainings -Back of House and Front of House, sequence of service, greeting and hosting, among other sessions

Concept: Food and Beverage investment company Hodema’s involvement Performed a study of the F&B industry in Jeddah, Riyadh and Al Khobar-Dammam Identified the market gaps Proposed several F&B concept directions to an investment company in KSA prior to venturing into the Food and Beverage industry in the kingdom

Concept: Lebanese café Hodema’s involvement Assisted “Em Sherif Café” in launching its franchise outlet in Riyadh Reviewed its business plan and financial projections Analyzed its competitors in the market Assisted the franchisee in the recruitment process for the key positions

Concept: Food and Beverage projects in KSA Hodema’s involvement Performed a market study of the Food and Beverage industry in Jeddah, Riyadh and Al Khobar-Dammam Analyzed in the Food and Beverage areas in Jeddah, Riyadh and Al Khobar-Dammam Studied the Food and Beverage franchising markets in Jeddah, Riyadh and Al Khobar-Dammam Analyzed the competition in terms of Indian, seafood and Levantine cuisines Evaluated the Indian, seafood and Levantine concepts viability on the Jeddah, Riyadh and Al Khobar-Dammam markets

Concept: flagship theme park Hodema’s involvement Performed a market study of the Food and Beverage industry in Riyadh, Jeddah, and Eastern Province, as well as on the Food and Beverage components inside these cities’ theme parks, while focusing on American Quick Service Restaurants, international casual restaurants and Food and Beverage kiosks Hodema developed the concept of a flagship theme park in the Kingdom of Saudi Arabia spread over a plot of land of 30,000 sqm including ten F&B concepts for the theme park, with the objective to expand it in the kingdom

Concept: flagship Food and Beverage outlet in Riyadh Hodema’s involvement Performed a market study of the Food and Beverage industry in Riyadh with a focus on low to mid-end concepts and steak houses Assessed the project’s location Developed a concept for a flagship Food and Beverage outlet in Riyadh Elaborated the project’s business plan and financial projections Assisted in the project’s development

Concept: cuisine flagship sandwich concept in Riyadh Hodema’s involvement Developed a concept for a flagship sandwich outlet in Riyadh Elaborated the project’s business plan and financial projections