- Concept: flagship Quick Service Restaurant in Jeddah offering chicken-based items namely shish taouk, chicken shawarma, mashawi
- Hodema’s involvement
- Performed an overview of the Food and Beverage market in Jeddah with a focus on chicken concepts
- Developed the concept for a Quick Service Restaurant flagship outlet in Jeddah
- Elaborated the project’s business plan and financial projections
- Developed the strategic plan and geographical expansion in KSA
