Talk 5 - Guesthouses and alternative lodging in Lebanon: smart marketing during an economic crisis
As part of a series of 12 talks powered by Hospitality News Middle East and funded by the USAID Lebanon Enterprise development (LED) project, Nagi Morkos, founder and managing partner of Hodema Consulting Services, moderated the panel “Guesthouses and alternative lodging in Lebanon: Smart marketing during an economic crisis” which took place on March 11th, 2021. The fifth virtual roundtable gathered a panel of industry professionals, including guesthouse owners and communication specialists, to examine how guesthouses and privately run accommodations in Lebanon can promote themselves during dire economic conditions. The panel included: Lisa Jerejian, editor of Lebanon Traveler and communications manager of Hospitality Services; Joseph Kalaydjian, founder and CEO of Cheez Hospitality; Faysal Saab, managing partner of Al-Haush Agritourism; Ramzi Salman, founder and owner of Bkerzay eco village; Sarah Trad, owner of Beit Trad; Mardig Troshagerian, architect, entrepreneur and Airbnb host; and Elsa Yazbek Charabati, senior journalist, travel and communication expert of Voyage Voyage bi Lebnen.
To watch the full video: https://www.youtube.com/watch?v=ZzttA5wBAcQ