Concept: nursery in Ashrafieh Hodema’s involvement: Set up “Les Citronniers” expansion strategy Developed the brand’s strategic plan and geographical expansion outside Lebanon Elaborated the nursery’s financial analysis of the projected income based on its expansion plan Elaborated “Les Citronniers” set of operating and training manuals

Concept: Summer camp for children between 3 and 13 years old Hodema’s involvement Set up “Enfants du Soleil” franchising department Elaborated the brand’s strategic development and geographical planning inside and outside Lebanon Elaborated the financial analysis based on a typical summer camp performance

Concept: Urban park Hodema’s involvement Assessed the brand’s premises, operations, concept, communication, branding & marketing strategy, financials and strategic vision Created “Flyp Urban Park” franchising department Elaborated the brand’s strategic development and geographical planning inside and outside Lebanon Elaborated the financial analysis of the projected franchising income Developed “Flyp Urban Park” set of franchise manuals Created the Front of the House (FOH) and Back of the House (BOH) training manuals

Concept: Nursery Hodema’s involvement Analyzed the competition in Greater Beirut Developed the concept of a nursery based on the identified market gaps Reviewed the nursery’s architectural layouts Developed the project’s business plan and financial projections Drafted job descriptions for all the positions Coordinated with the branding agency and interior designer to ensure a proper implementation of the concept

Concept: nursery in Khalde Hodema’s involvement Reviewed the concept Elaborated the project’s business plan and financial projections

Concept: nursery with 3 branches in Lebanon Hodema’s involvement: Assessed the brand Provided support in the set-up of their franchising department Elaborated “Innocent Minds” set of franchise and training manuals Developing the brand’s strategic expansion plan outside Lebanon Elaborated the financial analysis of the projected franchising income

Concept: art lounge and café with an exhibition area,  retail corner, kids’ birthday area, art classes and workshops hodema’s involvement Created a franchise department and elaborated the set of operating and franchise manuals Assisted and followed up on manuals outsourced to third parties Prepared the project’s strategic development and geographical planning Conducted a financial analysis of the projected franchising income Acted as the brand’s exclusive representative with potential franchisees in Saudi Arabia, Kuwait, Syria, UAE, Jordan and Lebanon