Concept: Lebanese restaurant Hodema’s involvement Assessed “Maryool” including premises, operations, concept, communication, branding, and marketing strategy, financial performances and strategic vision Set up “Maryool” franchising department Developed the brand’s strategic expansion plan and geographical distribution outside Lebanon Elaborated the financial analysis based on a typical outlet performance for “Maryool” Elaborated “Maryool” set of franchise manuals Elaborated “Maryool” Front of the House (FOH) and Back of the House (BOH) training manuals

Concept: Specialty coffee shop Hodema’s involvement Assessed “The Backburner” in Beirut Set up “The Backburner” franchising department Developed the strategic expansion plan and geographical distribution of “The Backburner” outside Lebanon Performed a financial analysis of the projected franchising income based on a typical outlet performance for “The Backburner” Elaborated “The Backburner” set of franchise and training manuals

Concept: All-day restaurant offering International cuisine Hodema’s involvement Evaluated “Kaffeine” franchisability Created “Kaffeine” franchising department Developed the brand’s strategic expansion and geographical planning outside Lebanon Elaborated a financial analysis of the projected franchising income based on a typical outlet Elaborated “Kaffeine” set of franchise and training manuals

Concept: TexMex restaurant Hodema’s involvement Evaluated “Escobar” franchisability Created “Escobar” franchising department Developed the brand’s strategic expansion and geographical planning outside Lebanon Elaborated a financial analysis of the projected franchising income based on a typical outlet Elaborated “Escobar” set of franchise and training manuals

Concept: coffee shop in Downtown Beirut Hodema’s involvement Assessed the project’s location Developed the concept for a flagship Food and Beverage outlet in Beirut Elaborated the project’s feasibility study

Concept: restaurant offering Lebanese fusion cuisine with shisha in a villa which was built in the 1880’s spread over a plot of land of 1,200 sqm in Naccache Hodema’s involvement Assessed the project’s location Performed a flash feasibility study for the project Developed the concept for a flagship Food and Beverage outlet in Naccache Elaborated the project’s feasibility study

Concept: mess free sandwich concept made with baguette and local Lebanese food Hodema’s involvement Analyzed the competition Developed the concept for a flagship Food and Beverage outlet in Beirut Elaborated the project’s financial projections Assisted in the project’s implementation phase

Concept: “Bagatelle” and “Play” Food and Beverage brands, and “Chiringuito” beach club Hodema’s involvement Elaborated the business plan and financial projections for “Bagatelle”, “Play” and “Chiringuito” Prepared the loan bank file Prepared the investor’s file

Concept: Outdoor lounge bar Hodema’s involvement Set up “Spine” franchising department Developed the strategic expansion plan and geographical distribution of “Spine” outside Lebanon Performed a financial analysis of the projected franchising income based on a typical outlet performance for “Spine” Elaborated “Spine” set of franchise and training manuals

Concept: brewery and restaurant in Batroun Hodema’s involvement: Assessed the restaurant concept Created the brand’s human resources, operations and training manuals

Concept: Mexican restaurant Hodema’s involvement: Analyzed the Mexican cuisine restaurant supply in Beirut Assessed the location selected by the clients Developed the concept of a Mexican restaurant in Gemmayzeh Elaborated a feasibility study for the project Assisted the clients in the implementation phase

Concept: central kitchen Hodema’s involvement Developed the concept for a central kitchen in Beirut preparing high-end baked and pastry goods, along with a boutique catering with an on-site dine-in area Elaborated a feasibility study for the project