Concept: Lebanese restaurant in Dubai Hodema’s involvement Assessed “Zyara” restaurants in Dubai Elaborated the brand’s operating manuals Assisted in “Zyara”’s expansion outside the UAE

Concept: coffee shop in Dubai Hodema’s involvement Studied the coffee shops market in Dubai and supply in London Developed a concept for a coffee shop chain with the flagship opening in Sharjah Presented a business plan for the implementation of the chain Developed the brand’s franchise manuals In charge of the turnkey development of Kava & Chai brand inside and outside the UAE

Concept: flagship Quick Serviced Restaurant outlet in Dubai Hodema’s involvement Performed an overview of the Food and Beverage retail market in Dubai with a focus on rice-based offering Developed the concept for a flagship Quick Service Restaurant in Dubai Elaborated a business plan and financial projections for the project

Concept: Burger joint Hodema’s involvement Assessed “Grand Central” outlets in Abu Dhabi and Al Ain Assisted in the set-up of “Grand Central” franchising department Performed a financial analysis of the projected franchising income based on a typical outlet performance Elaborated “Grand Central” set of franchise manuals Followed up on manuals outsourced to third parties

Concept: rooftop Hodema’s involvement Performed a market study on the Food and Beverage industry in Dubai Elaborated the project’s business plan and financial projections

Concept: Lebanese restaurant in Dubai Hodema’s involvement Assessed the two outlets of Al Safadi located in Dubai Evaluated the concept components, the menu offering and the operational performance Developed the brand’s set of operating manuals

Concept: Modernized Lebanese restaurant Hodema’s involvement Performed a market study of the Food & Beverage industry in Dubai with a focus on Lebanese and Italian restaurants Reviewed the business plan and financial projections for the development of the Food & Beverage projects in Dubai

Concept: chicken restaurant concept Hodema’s involvement Reviewed the brand’s franchise offering proposal Acted as the brand’s exclusive representative for potential franchisees in Kuwait and Iraq Provided ongoing strategic support

Concept: Lebanese restaurant café Hodema’s involvement Performed an overview of the F&B market in Dubai with a focus on Lebanese café restaurants Developed a concept for the Lebanese café restaurant in Dubai Elaborated a business plan and financial projections for the project Assisted in the architecture, interior and graphic design Assisted in the menu engineering and the selection of the Executive Chef Selected the tableware and smallware Assisted in the recruitment of the management team Elaborated the outlet’s operating manuals (finance & control, sales & marketing, human resources, operations, Front of the House and Back of the House training manuals)

Concept: Restaurant and café Seating capacity: 260 Hodema’s involvement Performed a general assessment on the restaurant’s premises, concept, financials, strategic vision, communication, branding and marketing strategy. Provided recommendations for the improvement of the project’s operations Redefined the concept Elaborated a strategic development and geographical plan for the expansion of the brand

Concept: Restaurant club Seating capacity: 150 Hodema’s involvement Developed a set of operating manuals for the outlet (human resources, operations, finance & control, and sales & marketing manuals) Followed up on the elaboration of manuals outsourced to third parties (architecture and interior design, branding, IT and legal affairs)

Concept: Meat processing company; joint venture between a leading German sausage brand and a local distribution company in the UAE The project targets high-end hospitality and service establishments as well as high-end food retail across the UAE Hodema’s involvement Reviewed the preliminary market and feasibility studies and the project presentation for the establishment of a sausage and cold cut manufacturing based in the UAE Undertook a desk research and analyzed various industry related articles and expert reports, establishing direct contact with potential clients and decision makers Performed field research interviewing several managers of 5 star hotels in the UAE, and visiting several premises to assess the competitors’ operation Developed the project’s presentation to investors Submitted a report summarizing the findings and providing recommendations to the investor