Concept: high-end fish and grill restaurant Hodema’s involvement Performed a market study of the fish restaurants in Jeddah and Riyadh Assessed the primary restaurant’s concept and financial study Developed a concept for a trendy grill fine dining restaurant with open kitchen Developed the final concept’s feasibility study

Concept: Food and Beverage outlet in Jeddah Hodema’s involvement Performed a market study on the Food and Beverage industry in Jeddah Created a concept for a Food and Beverage outlet Elaborated a feasibility study for the project

Concept: coffee shop and business center Hodema’s involvement Performed a market study of the coffee shops and business centers in Saudi Arabia Assessed the selected location Developed a concept for a coffee shop including a business center and meeting rooms Elaborated a feasibility and financial projections for the project Provided ongoing strategic support Provided technical assistance and operation support

Hodema’s involvement: Performed an overview of the Kingdom’s economic situation Presented KSA’s government initiatives Analyzed the tourism potential inside the country Identified educational initiatives and ongoing educational projects in KSA Studied the Food & Beverage market in the Kingdom’s main cities: Riyadh, Jeddah and Dammam-Al Khobar Performed a study on the country’s F&B suppliers and importers Elaborated detailed reports for each city featuring all the Food & Beverage outlets, workforce, F&B legislations and hospitality training centers available in the Kingdom

Concept: restaurant with two outlets in Dubai offering authentic falafel, foul, fatteh, chicken liver, ferri eggs, small sliders (falafel, sawdet djej, shawarma chicken, shawarma meat, beid ferri), as well as shawarma, in addition to producing their own kaak and bread Hodema’s involvement Performing a general assessment on “Falafel Al Zaeem” in Dubai Setting up “Falafel Al Zaeem” franchising department Developing the strategic expansion plan and geographical distribution of “Falafel Al Zaeem” inside and outside UAE Elaborating a financial analysis of the projected franchising income based on a typical outlet performance for “Falafel Al Zaeem” Elaborating “Falafel Al Zaeem” set of franchise and training manuals

Concept: Rooftop lounge Hodema’s involvement Set up “Iris” franchising department Developed the brand’s strategic expansion plan outside Dubai Performed a financial analysis of the projected franchising income based on a typical outlet performance Elaborated “Iris” set of franchise and training manuals

Concept: Emirati restaurant Hodema’s involvement Performed an overview of the F&B market in Dubai with a focus on Emirati cuisine Assessed the project’s location Developed a concept for the Emirati flagship F&B outlet in Dubai Elaborated a business plan and financial projections for the project Assisted in the architecture, interior and graphic design Assisted in the menu engineering and the selection of the Executive Chef Selected the tableware and smallware Assisted in the recruitment of the management team Elaborated the brand’s set of operating and training manuals

Concept: Rooftop lounge Hodema’s involvement Set up “La Mezcaleria” franchising department Developed the brand’s strategic expansion plan outside Dubai Performed a financial analysis of the projected franchising income based on a typical outlet performance Elaborated “La Mezcaleria” set of franchise and training manuals

Concept: Restaurant Hodema’s involvement Set up “White restaurant” franchising department Developed the brand’s strategic expansion plan outside Dubai Performed a financial analysis of the projected franchising income based on a typical outlet performance Elaborated “White restaurant” set of franchise and training manuals

Concept: Lebanese bakery Hodema’s involvement Assessed the project’s location Developed the concept for a flagship bakery outlet in Dubai Elaborated the project’s feasibility study Followed up on the architecture, interior and graphic designs Assisted in the menu engineering and the selection of the Chef Assisted in the selection of an IT/POS supplier

Concept: restaurant serving Levantine Emirati cuisine Hodema’s involvement Created Siraj’s franchising department Elaborated the brand’s set of franchise manuals Developed its strategic planning and geographical distribution outside UAE Presented the project’s financial projections for a flagship franchised outlet

Concept: Japanese ice cream and confectionary concept Hodema’s involvement Assessed the first two outlets Created the brand’s franchise manuals and brochure Set up the brand’s expansion plan inside and outside the UAE Hodema and assisted the team Elaborated the project’s financial study