Concept: Central catering kitchen targeting pilgrims Hodema’s involvement Conducted a flash market study on Makkah’s catering market Developed a central kitchen in Makkah catering to pilgrims visiting the city during Hajj and Umrah periods Provided a set of recommendations for the development of the project Carried out a study on the central kitchen’s operational aspect including logistics, design, production flow, and manning guidelines Elaborated a preliminary feasibility study to evaluate the project’s financial viability

Concept: High-end fish restaurant in Jeddah Hodema’s involvement Evaluated the fish restaurant market and trends throughout the kingdom Developed the concept, of a high-end, innovative and trendy fish restaurant in Jeddah Provided recommendations on the project design, architectural layout, services, human resources strategy and business plan Helped in the search of the right location for the restaurant Assisted the project owner in negotiations with the real estate company

Concept: Food processing company Hodema’s involvement: Conducted extensive field and desktop research Studied and reviewed the newest worldwide trends in food processing technologies and their adaptability for the Saudi Market Performed a comprehensive kingdom-wide study to identify key business opportunities within the food processing and food supply sectors Identified local and worldwide F&B suppliers Conducted interviews with key managers and industry experts Analyzed the local demand and gained insight into current and future trends in this segment Identified and reviewed new food processing techniques, equipment and processes by participating in several international industry fairs and exhibitions in Spain, Thailand, Brazil, Syria and Saudi Arabia Prepared a feasibility study for the establishment of a food processing company in Saudi Arabia

Concept: Sushi restaurant in Jeddah Hodema’s involvement Reviewed and evaluated the prospects for the development of a new Developed an original and innovative sushi bar concept in Jeddah Provided counseling and recommendations to the owner on the design, the architectural layout, the service and the human resources strategy Elaborated the business plan of the project

Coffee shop and tea lounge in Jeddah Hodema’s involvement Performed an overview of the coffee shop and tea lounge market in Hamra area Developed the concept for a coffee shop and tea lounge Elaborated the project’s preliminary feasibility study and financial projections Assisted in the project’s implementation phase

Concept: Traditional Saudi restaurant Hodema’s involvement Conducted market studies and analyzed the current F&B offering in Jeddah and throughout the Kingdom Developed and presented a concept for a flagship trendy and casual restaurant Provided ongoing strategic support on operational planning, budgeting, branding and communication

Concept: Food and Beverage fund Hodema’s involvement: Studied the Food and Beverage markets in Riyadh, Jeddah and Dammam-Al Khobar in Saudi Arabia and looked for investment opportunities Elaborated detailed reports per city featuring all the F&B outlets, workforce, legislations related to opening a restaurant, and Hospitality Training centers available in Saudi Arabia Developed a concept for an F&B fund with a comprehensive description of its portfolio composition Elaborated the fund’s preliminary feasibility study and financial projections

Concept: Specialty restaurant Hodema’s involvement: Assessed the project’s the concept, architecture & interior design, branding and financial study Assessed the project’s location Reviewed the preliminary concept of a modernized version of a restaurant serving the traditional Ma’soub and Motabug Yemenite specialties

Concept: Oriental bakery and coffee shop Hodema’s involvement Performed a market study on the coffee shops segment in Jeddah Assessed the locations selected by the client Developed the concept of a state-of the art high-tech coffee shop targeting young Saudis entrepreneurs Elaborated a business plan and financial projections for the project Provided strategic support by brainstorming on the investment and general management approach, as well as the development, marketing, positioning and pricing options Defined the outlet’s operation development planning

Concept: Gourmet burger Hodema’s involvement Performed an overview of the burger joints market in  the KSA with a focus on Jeddah and Riyadh Elaborated a business plan and financial projections of a burger joint flagship outlet in Jeddah and Riyadh

Concept: Mediterranean and fish restaurant Hodema’s involvement Performed a market study of Jeddah’s Food & Beverage market with a focus on Italian restaurants Identified major suppliers of Italian food basic ingredients Identified, described and analyzed the major Italian restaurants in Jeddah Analyzed the competition in terms of concept and pricing Analyzed Jeddah area and the restaurant’s location Developed a concept for an Italian restaurant in Jeddah Marina Elaborated the flagship restaurant’s feasibility study

Concept: Food & Beverage retail investment company hodema’s involvement Performed an overview of the Food & Beverage retail market in Saudi Arabia Defined areas of interest and created an optimal investment mix Proposed several recommendations and solutions among which the acquisition and management of brands, the development of original concepts, the establishment of training academies, the identification of real estate opportunities and the development of a procurement management process Elaborated a preliminary feasibility study and financial projections for the project Assisted in the strategic development planning of the company Reviewed and updated the feasibility study and financial projections of the company Elaborated a summary facts presentation to investors Acted as owner representative for Al Mathaaq company, and Board representative on Al Mathaaq Board of directors